Updated over 6 years ago on .
Marketing Help - Direct Mail
Marketing Help
Hey, guys wanted to share some interesting research about direct mail.
In his article, 13 reasons why direct mail isn’t dead, Neil Patel makes the point and backs it up with statistics that direct mail has a significantly better response and conversion rate than email.
Interestingly the article also argues that because it is becoming less common, and it has a certain romantic quality to it, people tend to highly value a piece of direct mail.
Of course, the old school methods work best when combined with your online strategy.
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