Most relevant place to advertise rentals

[Nat C.]

For those self managing landlords, what is the advertising portal that gets you the most leads? I know Zillow is commonly used but I was curious if social media has been effective for anyone? Specifically Facebook marketplace.

[Brendon Woirhaye]

There are differences depending on the market and on the product you are renting.  We've used:

- local newspaper ads (no longer do these)

- signs in the front yard or on the building (we've had a lot of interest generated, but never rented to a sign respondent)

- Zillow / Trulia / Hotpads (our most effective in actually finding people we've rented to)

- Zumper / apartments.com (generate fewer leads but probably higher quality)

- Craigslist (used to get a lot of good response here, but the frequency and quality of applicants has declined in recent years)

- Facebook marketplace (variable)

- Our own website (mostly we drive traffic to it from the other ads, and have more detail and photos here)

Looking forward to other people's responses.