Most relevant place to advertise rentals
For those self managing landlords, what is the advertising portal that gets you the most leads?
I know Zillow is commonly used but I was curious if social media has been effective for anyone? Specifically Facebook marketplace.
Most Popular Reply
There are differences depending on the market and on the product you are renting. We've used:
- local newspaper ads (no longer do these)
- signs in the front yard or on the building (we've had a lot of interest generated, but never rented to a sign respondent)
- Zillow / Trulia / Hotpads (our most effective in actually finding people we've rented to)
- Zumper / apartments.com (generate fewer leads but probably higher quality)
- Craigslist (used to get a lot of good response here, but the frequency and quality of applicants has declined in recent years)
- Facebook marketplace (variable)
- Our own website (mostly we drive traffic to it from the other ads, and have more detail and photos here)
Looking forward to other people's responses.