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Updated almost 2 years ago on . Most recent reply

Feedback on AirBNB stats... what's good/not good?
Hi all! Newer host here. I'm managing an STR listing as well as a longer stay listing (30 day +).
Both listings went live mid-May, so we're about a couple weeks past the 1 month boost period.
My main question is simply what good stats should look like, I really have no benchmark to compare to.
Our STR stats have dipped noticeably. I know our cover photo can be improved significantly, so I have a photographer scheduled to come this week, but I'm not sure if the past week is still good numbers...?
Thanks in advance for any input!
STR stats:
First Month
1st page impressions: 46.4%
Search to Listing: 17.8%
Listing to Booking: 1.58%
Past Week:
1st page impressions: 37.1%
Search to Listing: 9.5%
Listing to Booking: 1.28%
Longer Stay Stats:
First Month
1st page impressions: 66.8%
Search to Listing: 10.23%
Listing to Booking: 1.76%
Past Week
1st page impressions: 71.8%
Search to Listing: 8.4%
Listing to Booking: 2.42%
Most Popular Reply

- Olympia, WA
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I wish I could comment more on this. Seeing as you are brand new with no reviews, it is hard to quantify this.
For example ours has a 1.25% booking rate at the moment, but we are nearly booked solid until end of Sept. That rises to the 5% rate when we get into the Nov-Dec timeframe. This is on AirBNB.
On VRBO those numbers are over double. We get more business and views on VRBO. about 600 a month on AirBNB and just under 1100 on VRBO.