Necessary to include photos of the exterior of the property?

Question

I have an older 1920's duplex, and the outside looks just ok, but not great.  Is it necessary to include photos of the exterior of the property for Airbnb?  Or can I get away with zero exterior photos?

Garrett Brown · Answer

I was going to say I would include at least one exterior photo so the guest has all expectations set forth for them. One of the most common complaints I see on reviews is how the area, location, or house did not look like they thought it would or was promised. Andrew does make a great point about safety, though, so I can see both sides. I see it from a guest's POV if they booked a place and show up to something that looks shabby, then instantly you are starting off on the wrong foot. I would make sure to have a camera system outside if you have any worries about theft, but I personally think you need at least one exterior photo.

Dennis Bragg · Answer

Hey @Marc Shin

Look, I’ve been at this for a couple of decades now, and I still remember this small bungalow I fixed up in Hillcrest back when I first got my start.. it was a 1920s place too, a bit rough around the edges. One friend of mine had a client who recently tried running an Airbnb in a little Craftsman duplex near North Park. After some back-and-forth, they ended up snapping a dusk photo that softened the imperfections and capturd a charming glow from the front porch light. To their surprise, bookings actually ticked up a bit.

You dont have to highlight every detail of your exterior if it’s not your property’s strongest suit. But I’ve found that a well-chosen angle or a unique architectural detail can give guests a mental anchor point.. something that says, “Yes, this is a real place with character.” In more established markets like Austin or Omaha.. from what I’ve heard in Bloomberg, guests value transparency as much as good rates. If you truly can’t find a flattering angle, consider ading a small touch: maybe a new house number plate or a couple of potted succulents by the doorstep. These minor tweaks won’t cost you much, and I’ve seen them help properties in Phoenix and Chicago stand out, even when the paint is a tad faded.

So what’s your take - do you think guests these days actually prefer a hint of authenticity over a picture-perfect exterior?

Collin Hays · Answer

Exterior photos are a must.

Dina Schmid · Answer

I think at least one exterior photo is necessary so the guest can know that they've arrived at the right place. GPS isn't always 100% accurate and trying to open the door of the wrong house can have seriously bad consequences.

Ned J. · Answer

As a customer I would 100% want to see the outside. Don't need a ton of pictures but I want to get a decent idea of the location and condition.

So basically you dont want your customer to know it look dumpy until they show up.....

I can understand the safety from people looking for vacant houses.... then anyone selling a house better take all of their outside pictures off their listing

Bruce Woodruff · Answer

I always liked to include at least one exterior photo. I wanted the guests to know what to look for as they approached the property. You can always find at least one good angle (and maybe a twilight photo like @Dennis Bragg said....)

Michael Baum · Answer

People might think you have something to hide. We have a couple of exterior photos.

Every STR we have stayed at without exterior photos was dumpy.

If you have an exterior that needs some upgrades, get to it and polish it up.

Mike Grudzien · Answer

I agree with John: if the photo will detract, don't do it.

BUT maybe think about freshening up the exterior of your STR (Airbnb is a platform).I work for Airbnb as an "Airbnb SuperHost Ambassador".  In the last 3 years, I've worked with over 650+ new Hosts.  I consul them to always include a street view of the property, from across the street, showing the entire house in situ, in order to answer the question for the guests (who have never been there before): "What are we looking for as we drive down the street" My 2 cents,Mike

John Underwood · Answer

You can absolutely leave out the exterior pictures if feel they will hurt you.

Andrew Steffens · Answer

Typically speaking we leave out front/side exterior photos on every listing, regardless of grandeur.

Years ago there was a rash of thefts in South Florida where people were finding houses based on map and exterior photos and breaking in when vacant and clearing them out.  That has stopped but we do feel it to be a security issue.  Short term guests do need need the front elevation to be appealing IMHO.  As long as it is not in disrepair I think you are fine omitting them.

We do have exterior back photos, especially the pool homes so we can showcase pool. fencd yard, etc.

Necessary to include photos of the exterior of the property?

Most Popular Reply