Seasonality in Short-Term Rental Market

[David Adams]

In many areas, demand tends to decrease dramatically in the winter causing rental rates to go down. How do you maximize your rental revenue in the face of seasonality?

[John Underwood]

We make our money in the summer so we can cut rates for winter months.

I change our pictures to show a roaring fire in the fireplace.

We are on a lake so people still like to come here in the winter to get away.

I had a couple from Canada stay for a week this summer and they came back and rented all of December.

I also have fall Football games for Clemson University where we get top dollar.

You could consider adding a hot tub (at least for the winter months). Maybe you could lease one through a spa company where they would maintain it also?