Finding new renters for furnished houses?

Finding new renters for furnished houses?

Investor · The worst town to live in, KS · Member since 2016 · 4k+ posts · 4k+ votes

Here's my situation, I have 22 furnished houses with all bills paid.  Half of them are 2 bedroom places.  A basic 2 bedroom with a washer/dryer, cable/wifi, full kitchen goes for $350/week.  A nicer place with CHA, HDTV and streaming BluRay goes for $400/week.  The other half are 3 bedroom and larger, they are priced accordingly like the 2 bedroom houses.  Total number of beds is 82.

95% of my renters are contractors at a local refinery.  They come from Texas and Louisiana.  I'm in Kansas, in a town of 10,000.  Most of them check into a motel when they come to town.  A cheap motel is $350/week, nicer motels are $600/week.  The contractors need to pass a drug screen before they can enter the refinery.  I do the drug screens.  That's where I try to get tenants.  The most common thing I hear is "I wish I would have known about this yesterday. I already paid for a room for a week."

Here's my idea:  Whenever a current tenant of mine leaves, I will give them a manilla envelope.  On the outside of the envelope will be a paper that says something to the effect of "If you refer someone to me to rent a house, I will pay you a commission of 1/2 of the second weeks rent."  The envelope will contain half a dozen descriptive flyers for my houses, business cards, and several nice metal pens that say "Furnished houses in Coffeyville Kansas. All bills paid. Weekly Rate. Better call Paul xxx-xxx-xxxx".  

These contractors are welders, pipefitters, boilermakers, inspectors and such.  When they go back home to Texas or Louisiana they will tell their other friends of the housing I have. 

On an average week, 15 out of the 22 houses will be rented.  But not every bed is necessarily filled in each occupied house. I cut back on the rent rate in those cases.  I drive by all the motels every evening.  There are always more contractors staying in all the motels than there are staying in all my houses.  But I always have more contractors in all my houses than any one individual motel.  In a way, I am a motel with 82 beds spread out amongst 22 addresses.

What do you think of this idea?  Is the commission too high or low?  Anything else that could go in the envelope?  

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John UnderwoodPro Member
Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
9y

Your idea sounds good.

Why not ask them where they are finding their hotel? If it is online advertising, Craigslist, AirBnb, VRBO, Expedia etc, try and advertise in the same place.

If your not using Craigslist you should be as it is free. I get people coming to do seasonal contract work at a Nuc Power plant and they seem to find me via CL.  I have always had my place rented months out.

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  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    9y

    Your idea sounds good.

    Why not ask them where they are finding their hotel? If it is online advertising, Craigslist, AirBnb, VRBO, Expedia etc, try and advertise in the same place.

    If your not using Craigslist you should be as it is free. I get people coming to do seasonal contract work at a Nuc Power plant and they seem to find me via CL.  I have always had my place rented months out.

  • Investor · The worst town to live in, KS · Member since 2016 · 4k+ posts · 4k+ votes
    9y

    Thanks John.

    There is one main street that goes through town.  Everything is on that street...motels, restaurants, convenience stores, etc.  They stop at the first or second motel that they see.

    I use CL religiously.  You have to wait 3 days before you can bump your ad to the top of the list in its category.  So I have 3 ads going continuously.  Each morning I bump up the ad that is 3 days old.  

    Also I have a FB page.  If anyone does a Google search for "furnished housing" in my town, I'm at the top of the list.

    Also have a 3' x 8' banner that I was able to place on a fence where all the contractors must park.  Did that about 10 days ago.

  • Specialist · Marco Island, FL · Member since 2016 · 225 posts · 56 votes
    9y

    thats alot of houses.. so congrats on that.. If that is where you get most of your tenants.. why not try to partner with the company, or industry. Maybe they get a cut, probably not. But undercut the competition, even if by a dollar.. try to advertise in the break room. or put up a billboard after the airport (might as well). It sounds like you dont have too many return tenants? Like there are new people coming each time?

  • Real Estate Agent · Morgantown, WV · Member since 2016 · 100 posts · 41 votes
    9y

    @Paul Sandhu I like your idea Paul!! Get those Referrals/repeats. But I also really like John's contribution about asking them where they're finding you!! 

    Heck even give them a $10gift card (remember they're tax deductible gifts to clients!) for the completed survey (done via email/Google survey to limit paperwork/printing fees/hassle) AND make the gift card/certificate to the town's greasy spoon or similar, and ask the greasy spoon to promote you in exchange for buying all the gift cards!!  

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