STR fees - Should you take your rental off of them?

[Andrew Neal]

So I am wondering how much on average it costs STR investors in fees to take bookings through the major STR sites like Airbnb and VRBO?

I ask because I recently saw an ad for a company who helps STR investors make their own website. But my thought is, what good is a website (that you have to manage yourself) if no one knows it exists let alone it doesn't drive any bookings.

I work in marketing so I always go to results and work backwards and unless this service is helping you get bookings then seems like a waste.

Does anyone have a separate site for their STR and find it beneficial?