Need Tips for Marketing Higher-End Mobile/Manufactured Homes

[Wendy Black]

Our team has been signing more higher-end ($150k-$225k) manufactured/mobile homes to sell in the Phoenix area. We need to consider different strategies than our lower-priced ones. What would you suggest? 

One was a "steal" for the price: came with 3 TVs (including an 82") and an 8-camera security system. Tried marketing to Chicago potentials as a reasonable purchase for spring training buffs and golfers who wanted to play year 'round. Nothing happened. Even locally, it's been stretch. 

Thanks.