Direct mail marketing - Phycological tactic
Hello BP family,
I'm dabbling with direct-to-seller marketing. Using the "Sniper" method as opposed to "spray and pray"
Ive been Driving for dollars, digging through public legal notices for pre-foreclosures & telling everyone I know that "I buy houses CASH, AS IS".
My question for the hive mind is regarding Direct Mailing. I'm debating weather or not I should include a picture of the subject property printed on the letter. I'm concerned that doing so could be perceived as a threat, violation of privacy, and turn-off a prospective lead.
Or maybe this is attention grabber? One could argue that people are going get defensive and yell, regardless of the picture or not. So why not get more people to engage in a conversation...
Has anyone experimented with this tactic? If so, did you see any change in results?
Am I overthinking this?
Any thoughts and opinions are welcome. Thanks in advance.
Cheers