Zeroing in on the right rent

[Sudeep Jain]

As a first time landlord, I am having some trouble zeroing in on the right rent for a 2/1 lightly updated fourplex unit in the Fruitvale area. I had a few questions:

1. Is craigslist the right tool to reach a Hispanic clientele? Most of the residents in that area are Hispanic. Should the ad be in Spanish? 

2. Are there some no-nos to mention in the ad that could turn off tenants? 

3. Are there any other advertising channels important to this clientele, that I am missing? 

4. Does 'staging' the unit/holding an open house make sense?

I have had the ad up there for a week now, I admit, my pictures aint special but I have had only one semi-serious inquiry. What is the ideal number of inquiries at which you think, you have the right number. IMO, one should have at least 2-3 tenants to pick from. 

What is the right approach in this situation. I took the rent number off of rentometer.com, but now I am thinking its excessive. 

[Brian Garlington]

@Sudeep Jain    You can use rentometer also to make sure your rent is priced correctly in addition to Craig'sList    Also have some flyers printed up and put them inside laundromats and grocery stores in those neighborhoods....especially along International Blvd.......I'm in East Oakland