Updated about 1 month ago on . Most recent reply
What are the worst practices of guru’s?
Why does it seem as if every guru teaches new flippers to do swing a hammer and demo kitchen cabinets when there is often much more to do?
none of the gurus teach how to inspect a property and what to lookout for?
is the formula always to get a half decent looking female and ask her to choose countertops and tile?
why do they suggest that a flip can be done in ten days?
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#5 Multi-Family and Apartment Investing Contributor
- Cincinnati, OH
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#5 Multi-Family and Apartment Investing Contributor
- Cincinnati, OH
@James McGovern, because gurus are marketers first and operators... hopefully... a distant second. I know you mentioned flippers, but the MF gurus are typically guys who barely got their first deal done, and then realized they actually need to make money somehow until the deal hopefully sells for a profit. So, they take to teaching.
And while, there are some people who are purely drawn to teaching others, MOST that are teaching any capitalistic pursuit, are doing so to make money themselves. In flipping, like multifamily, it is just a lead magnet. "Buy my course to make millions in real estate". Then it goes one of two ways:
1. The guru makes it sound so hard that you need to pay their upsale. Find them a deal, they will finance it, they will bring their contractors in (for an additional fee) and they will walk you through everything for a share of the profits too.
2. Make it sound simple, so you go out and realize that it isn't that easy, and then need to go back to them for an upsale like in option 1.
Being a guru has nothing to do with knowing anything about how to do something. It has everything to do with marketing yourself as an expert to make money.