How are you using a CRM for your Real Estate investing

Question

How are you using a CRM for your Real Estate investing? Which CRM are you currently using and which ones have you used before?

Carlos Zamora · Answer

Morning Bobby, good feedback from a veteran @Patrick Jackson here.

Our company started on Podio as a turn key CRM for wholesalers, and we have since then built our own platform with our own in-house developers to make it very user friendly and intuitive.

We would consider ourself a seller lead CRM as our focus, with our process starting with connecting and integrating with your marketing tools (Cold calling dialers, texting platforms, websites like Carrot for example). From there, you're managing your KPI's for sales and marketing (Cost per lead, cost per deal, how many offers/appointments/contracts your making), and managing the follow up with your leads both manual and automated; as in follow up calls and drip campaigns.

Thats how InvestorFuse views a CRM, something simple to capture all your leads where we do all the back end tech set up, and intuitive to manage all the follow up with your leads from solo teams to teams of 10+. You can also manage buyers and other contacts, but our focus is always on the seller side

Are you using any CRM currently? Happy to help you out or anyone coming across this thread

Patrick Jackson · Answer

No not going to switch right now, plus I am now a preferred Podio partner helping many others with their CRM designs.  Pretty comfy using the product at this point.

Patrick Jackson · Answer

Hello Bobby

I use my CRM mainly as a hub to harvest and identify the leads coming from the many sources that I use for marketing and lead generation resources. This allows me to identify and keep up with the performance indicators from the beginning of the workflow. The next thing is customer communication for those that I need to engage. I don’t have time, nor want to use leisure time to sit and email or try and contact each potential seller that comes in as a lead. I use the drip campaign function.

For offer evaluation I use my CRM to gather the vital info from data resources to find last owners, mortgage info and current property value. This is important when I need to make a quick decision on making attractive offers. Ina wholesale transaction I use my CRM to compile a deal for my buyers. Cash buyers want details. I have two lists. A list for cash on the spot buyers and B for investors that need funding. It makes it easy for the slam dunk deals I know my A listers are attracted to. Closing details are important to measure my key performance indicators. When I spend money on marketing and resources the important facts are around what my money is doing. Making adjustments in markets and resources is important to make sure I don’t let the dam hole leak too bad. I have built my own rig with Podio and have been using it for over 9 years now.

Hope this helps.

How are you using a CRM for your Real Estate investing

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