How Do You Use Facebook Marketing ?

[Josh Milewski]

In addition to several other types of marketing and campaigns I've been trying out Facebook marketing on our business page.

https://www.facebook.com/neama.. 

I'm wondering what cadence/content schedule you've found success with? As you can see in the link I tried a daily post with diminishing returns each day. I assume daily ad-like posts aren't going to be effective. A bit of googling suggested doing more non-ad based posts. Does that work for you? 

I'm open to any feedback on the Facebook page. Obviously we're just starting out and likely doing a lot wrong. Lol

I should note that since I've started experimenting with this none of the posts have been boosted or paid ads. 

Thanks for your time. 

[Chris Seveney]

Quote from @Josh Milewski:

In addition to several other types of marketing and campaigns I've been trying out Facebook marketing on our business page.

https://www.facebook.com/neama.. 

I'm wondering what cadence/content schedule you've found success with? As you can see in the link I tried a daily post with diminishing returns each day. I assume daily ad-like posts aren't going to be effective. A bit of googling suggested doing more non-ad based posts. Does that work for you? 

I'm open to any feedback on the Facebook page. Obviously we're just starting out and likely doing a lot wrong. Lol

I should note that since I've started experimenting with this none of the posts have been boosted or paid ads. 

Thanks for your time. 

 We hire a third party to do this and the key takeaways from us are:

1. Start with paid ads and move to organic over a period of time

2. If you are not targeting the right audience, it does not matter how much you spend.

3. It costs $ to get a lead. Right now in speaking with other marketing companies expect to pay 10-20%. so if you are looking for a deal that will net you $20k, expect to pay $2-4k to get that lead.