Off-Market Google Ads Tip - Remarketing: The Secret Way to Increase Conversions %

[Yogev Lifchin]

Although the concept of a remarketing campaign has been around for over a decade, it often only gets a small mention in various courses. And I really couldn’t tell you why…

For those who aren’t familiar with Google remarketing, it essentially means that when someone visits your website and leaves, a digital footprint—known as a tracking pixel—identifies this visitor and allows you to follow them across the internet (as long as they don’t clear their ‘cookies’ from their browser).

How does this relate to Google Ads?

Well, there’s another side to the Google Ads platform called “The Display Network.” This network consists of websites that allow Google to display image ads from advertisers. While it’s not solely designed for remarketing, you can set up a remarketing campaign alongside your search keyword campaigns. This allows you to show your ad again (at a fraction of the cost of search keyword clicks) and “remarket” to visitors who stopped by your site but didn’t convert.

Remarketing is a great way to boost conversions and create the impression that your brand is “everywhere” online.

And if a seller is processing various investors he is talking with, he may be swayed again to leave his details if he encounters your site again. The cost of conducting this type of campaign can be worth a lot more $$$ at the end of the month

Conclusion:
It’s highly recommended to use a remarketing display network campaign as an additional strategy to complement your search keyword campaigns.