Hey guys! I am colleague of Alex.
I just want to clear some thing before answering some of the questions here.
- The leads included renters and buyers mostly, with a few sellers. The cost per lead for a renter was much cheaper than a buyer for obvious reasons.
- The leads we got were passed to realtors to close. We weren't/aren't licensed realtors to handle the leads.
- The main purpose of the experiment was done to train our chatbot and make it familiar with the way people look for houses to buy, rent or sell.
@Ross Turner we weren't using lead forms. We were routing people to our messenger to interact with our chatbot directly.
We did advertise on Instagram, but as @Kristen Rosaio mentioned it is more expensive than FB. And 100% right for mobile versus desktop.
@Anthony Gayden this shows you the potential that is present on Facebook. You just got to find what works for you and your industry.
Hope this helps!