12 Principles Of Social Media Marketing

[Joshua Dorkin]

I'm always looking for ways to help convince our users that the way to be successful in social media is to provide great content and to engage. Here's a great article from one of the top social media guys around - Jeff Bullas - that everyone should read:

12 Principles Of Social Media Marketing

Get active on the forums, blogs, etc and engage your peers -- you'll see that it helps build your name, reputation, colleagues, and business.

[Craig Grella]

I read Jeff's blog all the time - great mind for marketing. Another is a Heidi Cohen, her blog is at www.heidicohen.com.

I tested this theory with three accounts. Two were used to publish info about blog posts and some marketing info. The third was for engaging with a few people in a similar community and sharing other people's links. All three groups were started within a few weeks of each other and I spend nearly the same amount of time on each one.

In the first two profiles I have less than 500 followers and in the third I have more than 4,000. My first two profiles grow by 2-5 people per day, and my third profile grows by more than 30 people per day. On some days when i share an interesting post, pic, or article, I've gotten as many as 200 new followers. That one profile alone drives more than 5,000 visitors to my blog every month.

Just my two cents - and that's all it's worth.