Digital Marketing Funnel

[Rashad S.]

Any digital marketing experts out there? What’s the first few things I need to do to set up a digital Marketing Funnel in order to generate leads?

[Cameron Marlon Susman]

Hey @Rashad S., wouldn't call myself an "expert" because I don't really like that word, but I hope I can share some pointers since I do this for a living.

The first thing would be to determine exactly who you're going after and what your objective is. With funnels, always start with the end goal and reverse engineer it - if you do it the other way around you'll most likely build a lot of fancy, unnecessary clutter, which we don't want.

What kind of leads are you going after and what's your main objective? (Do you want leads that are ready to buy NOW? Do you want to build up your database fast? etc.)