Hi All - I am in the process of starting to build my real estate brand. I have been doing this for 10 years with 100+ deals so I feel I have some good experience and insight to share on facebook, youtube, website, twitter ect... My goal with building my brand is to build trust, attract new investors, and possibly someday earn advertising money if my brand gets to the level I want it to.
All the brand guys say dont worry about the name you can always change it - get the content out there is most important. But I would rather get my brand name right from the start so I dont have to change my website or email down the road.
Right now my brand is my LLC - "CLE Real Estate Group" because I invest in Cleveland. I know its not that catchy but I already have a website for it and I dont hate it at the same time. In your opinion is this to bland for a youtube channel or twitter account? Is it too long for someone to remember the website or email domain?
I know guys are really into brand themselves on youtube so they use there full name. But I have never been a fan of throwing my name all over the place
I'm not sure why, but "Real CLEstate Investing" sticks out to me where its similar to your LLC name but doesn't warrant a rename of the LLC maybe just consolidating the name on social media. Sounds like you already have a wealth of experience and done a high number of deals to where you can really put out good content.
I think the name doesn't mean nearly as much as the production for social media and youtube. Top notch picture quality and lighting / sound make a world of difference when watching videos. Your name is what most already know you by so I don't know if I'd change it unless you find something you absolutely love.
Best of luck!
@Adam Craig this sounds terrible, sorry to be blunt but you need to think big, does that sound like a billion dollar brand name?