Facebook Ads for Motivated Seller Leads [Progress thread]

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Facebook Ads for Motivated Seller Leads [Progress thread]

Michael McKay
Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes

There are a lot of posts and Youtube videos on using Facebook to generate motivated seller leads, but most of these only cover a small part of the overall marketing campaign. Online marketing has evolved a lot in the last few years- no longer can you expect optimal results from making a couple Facebook ads with stock photos.

I believe that I can find off market deals cheaper than direct mail by using online marketing.

I started working on this project 2 days ago and I’m going to document my entire journey here, including:

  • Which strategies work and which don’t
  • The tools I use
  • How much money I spend on ads, design, vendors, etc.
  • The exact ads I use
  • My cost per lead, my cost per deal...everything

Why am I doing this?

I want to find off market deals and creating this thread will keep me accountable.

This thread also gives me an easy way to share my learnings. Plus, some of you will have great suggestions on how I can improve my strategy :)

What I’ll be building and sharing over the next few weeks

  1. A high converting landing page.
  2. An outline of my marketing funnel- this will be my road map as I build out all the pieces of this project.
  3. Video and photo ads for Facebook- I’ll test these to see which ones work and which ones don’t.
  4. A messenger bot for Facebook ads- We’ll see if these perform better than lead or landing pages ads.
  5. A system to manage leads and automatically follow up with them

Test budget: $2,500.

Most people spend between $1,500 and $2,000 on direct mail to find a deal, so I thought $2,500 made sense since there are some set up items (website design, graphic design, etc.) that cost $500-$700.

I’ll update this thread every few days with my progress. I’d love to hear your suggestions!

I’ll do my best to create detailed posts of what I do, in case anyone wants to borrow my strategies. Feel free to ask questions if anything isn't clear.

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James Wise
Real Estate Broker · Cleveland Dayton Cincinnati Toledo Columbus & Akron, OH · Member since 2013 · 30k+ posts · 20k+ votes
6y
Originally posted by @Michael McKay:

There are a lot of posts and Youtube videos on using Facebook to generate motivated seller leads, but most of these only cover a small part of the overall marketing campaign. Online marketing has evolved a lot in the last few years- no longer can you expect optimal results from making a couple Facebook ads with stock photos.

I believe that I can find off market deals cheaper than direct mail by using online marketing.

I started working on this project 2 days ago and I’m going to document my entire journey here, including:

  • Which strategies work and which don’t
  • The tools I use
  • How much money I spend on ads, design, vendors, etc.
  • The exact ads I use
  • My cost per lead, my cost per deal...everything

Why am I doing this?

I want to find off market deals and creating this thread will keep me accountable.

This thread also gives me an easy way to share my learnings. Plus, some of you will have great suggestions on how I can improve my strategy :)

What I’ll be building and sharing over the next few weeks

  1. A high converting landing page.
  2. An outline of my marketing funnel- this will be my road map as I build out all the pieces of this project.
  3. Video and photo ads for Facebook- I’ll test these to see which ones work and which ones don’t.
  4. A messenger bot for Facebook ads- We’ll see if these perform better than lead or landing pages ads.
  5. A system to manage leads and automatically follow up with them

Test budget: $2,500.

Most people spend between $1,500 and $2,000 on direct mail to find a deal, so I thought $2,500 made sense since there are some set up items (website design, graphic design, etc.) that cost $500-$700.

I’ll update this thread every few days with my progress. I’d love to hear your suggestions!

I’ll do my best to create detailed posts of what I do, in case anyone wants to borrow my strategies. Feel free to ask questions if anything isn't clear.

As someone who spends $100,000+ per year on marketing I can say that the highest ROI you'll get from sellers is from direct mail. Online marketing is going to have it's biggest impact on creating and maintaining brand awareness.

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  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    PROGRESS UPDATE #4

    Here's a draft of my funnel map. It's still a work in progress. To view it in more detail, you can visit this link. If you click each stage or the gears, it gives you more info on what happens at each step of the process.

    I made this Funnel Mappy. I have the upgraded version, which is $5 a month, but you can use the free version if you only need to make less than 2 funnel maps.

    2Reply
  • Kevin Ravenell Jr.
    Real Estate Agent · Florence, NJ · Member since 2019 · 22 posts · 11 votes
    6y

    @Michael McKay Michael thanks for this post. I myself have dipped into using Facebook Ads and I can tell you testing is important to see which areas get you more leads and also what kind of ads. This time around I budgeted and I’m driving Uber every other day only for the amount I need to run my ads daily which has helped tremendously.

    I also found being able to do my own graphic design and video editing has made it easier to test different ads. If you need any help on that graphic design for concepts, feel free to reach out.

    Stay safe!

    0Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    I'd recommend using any types of lists that you have as LAL audiences for your top of funnel and using a 70% to 30% budget split approach on top of funnel versus Conversions. As time goes on you can slowly change your budget split as you develop more website lal and video views lal that can be more motivated off the bat and can be used lower down in your funnel right off the bat. 

    0Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @Kevin Ravenell Jr. Thank you! What percentage of your ads were video vs image ads? Did you find either performed better?

    @JT Rose Do you mean uploading a custom audience list of skip traced numbers and then creating a lookalike audience from that list or creating LAL's from the video views and website visitors?

    0Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    @Michael McKay I would do both but just at different times. Right now at the beginning, I would definitely use your Custom LAL Audience from a skip traced list. The more matches you have the better it will do. You could create two versions a 1% lal and a 3% lal. Use the 3% at the top of funnel use the 1% lal in the middle of the funnel. As time goes on create a lal based on your video views or web visitors and put that in the middle of the funnel. The larger the audience the better the lal. I would recommend having at least 1500 people in the video views audience at the percentage watched that you consider motivated before creating the lal. 

    0Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @JT Rose That makes sense. I don't have any skip traced lists right, but I could definitely get some to test. I was diving a little more into LAL's and I found the info below in this article.

    Are you using the special ad audiences instead of LAL's? If you are, are the results still comparable to LAL's?

    0Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    @Michael McKay Sorry when I refer to LAL audience I meant the Special Ad LAL Audience. Its the same thing you just have to build it inside the ad set level and they leave the LAL to be a little more broad to adhere to the Fair Housing rules but honestly, I saw my ads increase in performance when they made this change. 

    2Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @JT Rose awesome. Thank you! I really appreciate the insight and I'm going to give this a try when I launch the ads.

    0Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    @Michael McKay Sounds good! If you have any questions as time goes on feel free to message me! 

    1Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    PROGRESS UPDATE #5

    Lot's of updates from yesterday and today:

    • I finished the initial funnel map, which you can view here. You can also see the map in the image below, but it's a bit blurry since the file gets compressed when I upload it.
    • I had my VA find some royalty free stock photos of houses in bad condition to use the in the ads. I also took some photos of ugly houses when I was driving the other day.
    • I started creating the specs for the video ads, so that I can send these off to get made.
    • I spoke to the landing page designer and we should have a first draft of the landing page photoshop design by Tuesday.
    • I started putting together a list of my favorite gigs on Fiverr for creating the video ad, designing ad images, and designing post cards. These post cards would get sent if people enter their address on our site, but not their contact info.
    0Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    PROGRESS UPDATE #6

    I just got the first draft of one video ad back. My intern created it using free stock videos from Pexels. She's working on a second version and I also had a few sellers on Fiverr create videos, so we can A/B test which ones work best.

    Why a video ad?

    Facebook allows you to build audiences based on how long someone watches a video. Usually people who watch a significant amount of your video have some level of interest. I'm going to experiment with using 15 second video ads for my top of funnel ad (the first ad someone sees). I'll then retarget (show more ads to) anyone who does any of the following:

    • Watches 75% or more of my video
    • Clicks the ad and goes to my website
    • Engages with the ad or page- liking, commenting, visiting my page, click "see more" to view more of the text on my ad copy

    Here's what my video ad looks like

    Since we aren't allowed to share videos on BP, I took a few screenshots on the ad and included them below. Each piece of text shows for a couple seconds in the video. 

    My goal with the text in the video is to only appeal to people who are interested in selling their house quickly. I do this my making the first screen of the video say "Sell your house fast". When people who aren't interested in selling their home quickly see this, they will keep scrolling. Therefore, non interested people will not watch my video and I won't waste money by serving future ads to them.

    I had the videos created in a 1 x 1 format, which works well for both the Facebook and Instagram news feed.

    1Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    @Michael McKay Try testing a few videos that are face to face, either you can film them with your cellphone or have someone else film them. I'd aim for them to be around 1-2 minutes depending on the campaign you are using them for. In my experience, I've seen face to face videos convert higher because it stops the scroll for longer and allows a little more time to get the conversion. If you want to do something like that here are some example starter scripts you could use for different styles of videos. Feel free to add to them and make them yours. 


    Sample 1 - 
    Selling your house in 7 days sounds impossible but that's
    exactly what I'm willing to do! I'm a local investor who
    buys homes fast with cash, which means you don't need to
    worry about any repairs, fees, or complications. We
    provide custom solutions no matter the situation!
    Just the other day I was able to help a homeowner in the
    [Your Area] who was going through [Custom Situation].
    I was able to [Your Solution] and buy their home in [time
    it took] with cash and they didn't have to pay for any
    fees, commissions, legal work or repairs!
    If a cash offer doesn't look like a good option for you
    don't worry we'll let you know. We work with some of the
    top Real Estate Agents in [Your Area] and would love to
    refer you. But if you're looking to sell a home that needs
    repairs or is just not a good fit for the traditional sales
    route we would love to provide you a solution!
    To get a free no-obligation fair cash offer in the next 24
    hours give us a call at (xxx) xxx-xxx or learn more by
    visiting our website at www.(your url).com. We look
    forward to hearing from you!

    Sample 2 -
    Behind on payments or repairs while trying to sell your
    home? I know it can be complicated, but I'm here to
    make it easy! I'm a local investor who buys homes fast
    with cash, that way you don't have to worry about any
    repairs, fees, or complications. We provide custom
    solutions no matter the situation!
    If you need to sell quickly, your home needs expensive
    repairs, even if you are in a tricky financial situation or
    behind on taxes, you have options!
    Our goal is to create a custom solution for your Real
    Estate needs!
    To get a free no-obligation fair cash offer in the next 24
    hours give us a call at (xxx) xxx-xxx or learn more by
    visiting our website at www.(your url).com. 

    (Insert recent success story of a client you helped)

    We look
    forward to hearing from you!

    2Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @JT Rose thank you! Would you recommend using face to face videos top of funnel or middle of funnel (retargeting)?

    If you use them top of funnel, are you building the retargeting audience based on 10 second plays or do people actually watch a 1-2 min video long enough to build an audience on something like 50% plays?

    0Reply
  • JT Rose
    Member since 2019 · 32 posts · 20 votes
    6y

    @Michael McKay I use them for both top and middle of funnel campaigns. I build multiple audiences and put that retargeting in at different levels of my funnel. I do get enough 50% views on minute long videos and I find them a lot more effective for building Special LAL audiences from because they show more motivation. To start gathering that audience I like to use a Video Views Campaign optimized for thruplays with the payment set for per thruplay rather than impression. The smaller moving image videos I like to use in my traffic campaigns. I would test multiple creative types because some areas/accounts respond differently as well. 

    1Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @JT Rose Very helpful! Thank you. I'll A/B test all these things in my area and see what works.

    0Reply
  • Mark Sewell
    Investor · Houston, TX · Member since 2017 · 1k+ posts · 871 votes
    6y

    This thread is money.

    3Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    PROGRESS UPDATE #7

    I just got the landing design back from the designer. There are a few changes I want to make.

    I use Markup.io to communicate with my designers because it makes it very easy for me to give feedback about specific items on a page. It's also free.

    1Reply
  • Luke Marsh
    Property Manager · Cincinnati, OH · Member since 2019 · 131 posts · 237 votes
    6y

    Hi @Michael McKay appreciate the thread! Really great to see someone attacking FB ads!

     Have you considered doing more lead magnet type stuff top of funnel? 

    I think you are on the right track with the landing page. It uses white space pretty well and has some key components. Ratings and testimonials have helped conversion rates for me, as they build trust so that is good to see. The breadcrumbs with the steps is also a good component, since it will let them know the process and emphasize how simple it is. 

    Some things I would change... First is your CTA. I would try to capture their email address and not just the address. If you are capturing it after the address it will likely lower conversions as it is increasing click debt. The color of the CTA button ideally would be more of a contrast than blue, so the hierarchy of focus is set on that field. I would also border the phone number instead of making it completely blue, this will make it more of a secondary CTA. T

    he header copy could be adjusted with more of an emphasis on value and time based keywords like "Free" or "Today". Something like "Get A Free Cash Offer For Your House Today". The trust part should be indirectly built on the components of the landing page itself, but if you feel like it needs to be emphasized I would do it by the testimonial you have. 

    For the "Why Sell To Us" I would pull the '"Competitive Cash Offer" into its own bullet point and  have it be the first one since it is the most important. 

    There are some other recommendations, if you feel like connecting I can share them with you directly. 

    Aside from that I would use software like HotJar and see the heatmaps on where your viewers are looking and make adjustments. Also be sure to test page speed, I would recommend unbounce or something similar for landing pages if you do have speed issues.

    Excited to see where this goes. Best of luck!

    4Reply
  • Michael McKay
    OP
    Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
    6y

    @Luke Marsh This is awesome feedback. Thank you! Answers to your questions below.

    • Lead magnet for top of funnel- I was also going to A/B test a traffic ad to an advertorial or maybe a downloadable PDF if they provide contact info. I'm still brainstorming on the topics for these, so I pick something that appeals to distressed sellers. Have any leads magnets worked well for you for motivated sellers?
    • CTA- Very good point. I'll ask the designer to experiment with different colors for both the button and phone number to make them stand out more. 
    • Contact info on CTA- A few ago I ran a campaign to find sellers (as an agent) and got a higher opt in rate when I separated the address and contact fields. The second page asking for the contact info was something along the lines of "You're almost there. Enter your email to get your home value". This was a totally different target audience though and you're right that I should definitely test this instead of assuming my old technique will work best
    • The copy- awesome suggestions! The copy definitely needs some works and I'm going to impliment these changes.
    • Hotjar- I'm a huge Hotjar fan and am going to install it as soon as the site is live :)

    I'd love to connect more. I'll send you a connection request now.

      0Reply
    • Michael McKay
      OP
      Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
      6y

      PROGRESS UPDATE #8

      I got the ad images below back from a designer I found on Fiverr. I'm going to use these images and the same images without any text on them in my middle of the funnel retargeting ad, using dynamic creative on Facebook. I plan to retarget anyone who has visited my website, interacted with my page or ads, or watched a certain amount of my top of funnel video ads.

      What is dynamic creative?

      Dynamic creative let's you submit up to 10 images and 5 of each text asset (body text, title, description, CTA) in one ad set. Facebook then mixes and matches the images and text assets to figure out the highest performing combination. I'll dive more into this on a future post when I make these ads.

      0Reply
    • JT Rose
      Member since 2019 · 32 posts · 20 votes
      6y

      @Michael McKay Remember that if your text exceeds 25% of the image it may not perform as well, but I think this is worth testing. I'd also add in you may want to test some slideshow or still image videos with your images. You can actually create them on Facebook's platform. I've seen them be a good change-up in ads and their engagement rate is higher because since they are a video once it's visible on someones page for 3 seconds it counts as an engagement. More engagement means higher ranking on the page which results in more views and often times more leads. 

      1Reply
    • Michael McKay
      OP
      Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
      6y

      @JT Rose Gotcha. I'll try making some slideshow and video still images to see how those perform.

      PROGRESS UPDATE #9

      • I had the designer make some changes to the landing page design and he is now building it. Here is a link to the final design, since the image is too large to upload here (make sure to click "fit horizontally" in the top right to see how it will look live). Thanks @Luke Marsh for the awesome design suggestions.
      • I got another few videos back from Fiverr.
      • Tomorrow, I will be shooting and editing some face to face videos for the ads that @JT Rose suggested.
      1Reply
    • Justin Black
      Investor · Encino, CA · Member since 2020 · 11 posts · 4 votes
      6y

      This is tremendous - thank you so much for posting your journey and learnings! Out of curiosity, I saw you mentioned that you will be using a CRM. Curious what CRM you will be leveraging on your end and how it relates to this project?

      0Reply
    • Michael McKay
      OP
      Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
      6y

      @JT Rose Glad you're enjoying the thread! I've been beta testing a CRM/marketing automation platform recently, but previously I used Hubspot for years. Hubspot isn't made specifically for real estate, but it had a lot of useful features and if you use Zapier, you can easily integrate it with a lot of other software.

      0Reply
    • Michael McKay
      OP
      Rental Property Investor · Jacksonville, FL · Member since 2016 · 155 posts · 68 votes
      6y

      PROGRESS UPDATE #10


      Today I filmed 11 different face to face videos to use in Facebook ads and on my landing page. I've never done face to face videos before, so it took a bunch of tries to get the hang of taking selfie videos on my phone. I filmed 3-6 versions of each of the videos and ended up with over 60 videos.

      Tomorrow, my VA is going through all 60 videos and is going to pick the two best ones from each category. Then, I'll watch those two videos and pick my favorite from each category to use. I plan to add subtitles to the videos, since most people watch videos muted on Facebook and Instagram. I found a tool called Zubtitle that automatically adds subtitles by using speech recognition. I'll keep everyone posted how it works.

      Below, I've included the scripts I used for each of the videos. I did change the scripts a little on the fly, since it sounded a different out loud. video I used a free app called Quick Video Recorder for Android, which allowed me to record video even though I had Google Docs open with the scripts.

      The first two scripts below are based off @JT Rose's suggestions. The others, I came up with or looked at content other cash buyer websites for inspiration. If you're wondering what the abbreviations stand for:

      • TOFU = top of funnel
      • MOFU = middle of funnel
      • BOFU = bottom on funnel

      I'll dive more into these terms when I'm building out the ads.

      TOFU/MOFU Video 1

      Selling your house in 14 days sounds impossible, but that's exactly what I'm willing to do! I'm a local investor who buys homes fast with cash, which means you don't need to worry about any repairs, fees, or complications. We provide custom solutions no matter the situation!

      Just the other day I was able to help a homeowner in Bridgeport who was about to go into foreclosure. I closed on their home in 12 days with cash. They didn't have to pay for any fees, commissions, or repairs and they avoided foreclosure.

      If a cash offer doesn't look like a good option for you don't worry we'll let you know. We work with some of the top Real Estate Agents in CT and would love to refer you. But if you're looking to sell a home that needs repairs or is just not a good fit for the traditional sales route I would love to provide you with a solution!

      To get a free no-obligation cash offer in the next 24 hours click this post or visit our website.

      TOFU/MOFU Video 2

      Behind on payments or repairs while trying to sell your home? I know it can be complicated, but I'm here to make it easy!

      I'm a local investor who buys homes fast with cash, that way you don't have to worry about any repairs, commissions, or complications. We provide custom solutions no matter the situation!

      If you need to sell quickly, your home needs expensive repairs, even if you are in a tricky financial situation or behind on taxes, you have options! Our goal is to create a custom solution for your Real Estate needs!

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      Just the other day, we helped a homeowner who inherited a house from her mother. She wanted to sell, but didn’t want to clean out 40 years of junk that had been stored in the basement. We bought the house in 14 days with cash and handled the junk removal for her.

      TOFU/MOFU Video 3

      Need to sell your house quickly? But don’t want to deal with repairs, showings, or commissions?

      My name is Mike and I’m a local real estate investor who buys houses fast with cash. Even if your house needs a ton of repairs, I’d still be interested in buying it.

      Just the other day I had a homeowner in Stratford call me who had a major roof leak. A roofing company told him that the entire roof needed to be replaced, which would cost $7,100. I bought the house as-is in 13 days with cash and took care of replacing the roof after closing.

      I need to purchase 3 more houses in CT this month. If you’re behind on your taxes, your house needs repairs, or you don’t want to deal with the hassle of listing your house, you still have options. I’ll work with you to find a custom solution to your real estate needs.

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      TOFU/MOFU Video 4

      Need to sell your home, but don’t want to make repairs? You have options!

      Just the other day, I helped a couple whose house sat on the market for 180 days without a single offer. The house needed some work and their real estate agent said they should make around $10,000 in repairs, so that it would sell.

      I bought their house with cash in 14 days. As-is with no repairs.

      My name is Mike and I’m a local real estate investor who buys houses fast with cash. Even if your house needs a ton of repairs, I’d still be interested in buying it.

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      TOFU/MOFU Video 5

      If you’re a homeowner, looking to sell your house and you are completely fine with that process taking 6 to 9 months.

      If you’re someone who is looking to get top dollar for their home, even if that means spending thousands on repairs and waiting up to a year for the right buyer.

      In other words, if you have time and flexibility on your hands, go ahead and keep scrolling.

      BUT. If you’re someone who wants to sell your home FOR SURE. You have too many repairs to be able to list with a real estate agent. Maybe you owe some payments or taxes on it. Maybe you inherited a problem house. Or you just want to downsize without letting hundreds of people in to see your home.

      I want you to know that we are buying houses in CT with all cash.

      My name is Mike and I’m a local real estate investor who buys houses fast. Even if your house needs repairs or you’re behind on payments, I’d still be interested in buying it. I’ll work with you to find a custom solution to your real estate needs.

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      BOFU- What do you do with houses you buy?

      People always ask me, what do you do with all the houses you buy?

      Let me tell you the story behind this house in Bridgeport. When I bought this house, it was in pretty bad shape. There was a 3 foot wide hole in the kitchen ceiling because of a roof leak, the heat and hot water heater didn’t work, and every room was painted in a different neon color.

      I closed on this house in 13 days and the next morning, we started replacing the roof. We spent about 2 months fixing it up, doing everything from replacing appliances to replacing rotting wood to cutting down trees that were about to fall on the house.

      Once we fixed up the house, we listed it for rent and it’s been rented for the last 3 years.

      If you need to sell your home quickly and don’t want to deal with the headache or repairs, let me take care of them for you. I buy houses in any condition.

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      MOFU/BOFU- How does your house buying process work?

      There are 3 easy steps in our house buying process.

      First, we need a little info from you about the house. Things like the address, if any repairs are needed, and when you are looking to sell. You can fill this out a form on our website or you can give us a call.

      The second step is for us to see your house, either in person or virtually. This only takes 10 minutes and we’ll give you a cash offer on the spot.

      If you like our offer, the last step is for you to pick the closing date. We’re flexible and can close as quickly or slowly as you choose.

      When you sell to us, you’ll never have to make any repairs to your house. And since we buy houses with cash, there’s no waiting around for a mortgage.

      MOFU/BOFU- Selling to us vs working with a real estate agent?

      If you have 6-9 months to sell your home, are willing to make repairs, and don’t mind having hundreds of people walk through your home, selling with a real estate agent will probably make you the most money.

      Real estate agents are great at selling properties that are in move-in condition.

      If your home is older or you need to sell quickly, you’ll probably have trouble selling it with a real estate agent.

      What makes us different? We buy houses in any condition and we pay cash. If you need to sell your home quickly, we can close in as little as 14 days.

      To get a free no-obligation fair cash offer in the next 24 hours click this post or visit our website.

      MOFU/BOFU- Who typically sells houses to you?

      Who typically sells us their house? We’ve bought houses from all different types of people, but they all share on thing in common: They need to sell their house quickly.

      Problem renters, inherited houses, going through a divorce, facing foreclosure, or not wanting to deal with repairs. Let us help you find a solution to your real estate problem.

      Website video 1

      Need to sell your house, but don’t want to make repairs? Are you behind on payments or owe taxes? I want you to know that you have options.

      My name is Mike. I’m a local real estate investor and the founder of Unload My Home.

      The house behind me is the first house I ever bought in Bridgeport. It was in pretty rough shape when we bought it and the owners were almost in foreclosure. There was a 3 foot wide hole in the kitchen ceiling, the furnace and hot water heater were busted, and the basement was piled to the ceiling with junk.

      We closed on this house in 13 days with cash. The owners avoided foreclosure and we handled all the repairs.

      It’s been rented to amazing tenants for the last years.

      We work with homeowners in all situations. If you need to sell your home quickly and don’t want to deal with the headache or repairs, fill out the form on this page. We’ll get back to you right away with a cash offer.

      Website video 2

      The house behind me is the first house I ever bought in Bridgeport. It was in pretty rough shape when we bought it and the owners were almost in foreclosure. There was a 3 foot wide hole in the kitchen ceiling, the furnace and hot water heater were busted, and the basement was piled to the ceiling with junk.

      We closed on this house in 13 days with cash. The owners avoided foreclosure and we handled all the repairs.

      It’s been rented to amazing tenants for the last years.

      My name is Mike. I’m a local real estate investor and the founder of Unload My Home.

      We work with homeowners in all situations to find solutions to their real estate problems. If you need to sell your house quickly and don’t want to deal with the headache or repairs or showings, fill out the form on this page. We’ll get back to you right away with a cash offer.

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