Direct mail campaign!!

7 Replies

Hey this post is for experienced wholesalers, was there a specific strategy used to gain good leads through direct mail?? I have specific neighborhoods in mind that I'm targeting, areas that most of the population has a household that earns a median income above moderate school system low crime? Does this strategy sounds effective?

Narrow your target to some sub group of the entire area. Absentee owners, out of state owners, properties in tax default, high equity properties. 

@Tarrin Lilly  

I wish I could answer but I'm not an experienced wholesaler.   Wholesaling YUCK.    

I have bought a lot of houses like a really lot of houses but have only wholesaled 2. 

Originally posted by @Ned Carey :

Narrow your target to some sub group of the entire area. Absentee owners, out of state owners, properties in tax default, high equity properties. 

 I have a specific strategy but I just wanted to know what where some techniques being used by others thanks for the feedback Ned. What do you think about good median income areas with a high tenant rate and also a significant amount of vacant units??

Originally posted by @Michael Quarles :

@Tarrin Lilly 

I wish I could answer but I'm not an experienced wholesaler.   Wholesaling YUCK.    

I have bought a lot of houses like a really lot of houses but have only wholesaled 2. 

 Thanks for replying michael, what is your technique? What niche do your participate within the most?

@Tarrin Lilly   I understand the concepts of direct mail but it is not my expertise. The questions you ask are basically answered by testing different approaches and seeing what works best in your area.

@Michael Quarles   IS and expert on direct mail and runs Yellow Letters.com. @Jerry Puckett is also a great marketer. 

@Tarrin Lilly  

I do not do any direct mail for wholesaling, but will offer some advice from people I know who do market directly to home owners.  A stamp is basically $.50 cents.  To do a mailer to 100 people is $50.  To hire someone to hand-deliver your flyers or ads directly to the front door and leave them on the door-step is about $10 hour.  The average person does 1 house every minute.  This is not stopping to knock on doors, but just dropping it on the door-step or placing a door hanger flyer.   They can do those same 100 homes in 2 hours.  The cost is $20 and it is more personal and they are more likely to see it.  I know people who used to do direct mail, but now they use people to go door-to-door. Good luck! 

Originally posted by @David Oldenburg :

@Tarrin Lilly 

I do not do any direct mail for wholesaling, but will offer some advice from people I know who do market directly to home owners.  A stamp is basically $.50 cents.  To do a mailer to 100 people is $50.  To hire someone to hand-deliver your flyers or ads directly to the front door and leave them on the door-step is about $10 hour.  The average person does 1 house every minute.  This is not stopping to knock on doors, but just dropping it on the door-step or placing a door hanger flyer.   They can do those same 100 homes in 2 hours.  The cost is $20 and it is more personal and they are more likely to see it.  I know people who used to do direct mail, but now they use people to go door-to-door. Good luck! 

 When I was going over the different types of direct mail within the material I'm studying, door to door strategy definitely appeal to me because it comes across more intimate as you mentioned earlier, and it's cheaper to go this route to which is all around more logical. Thanks for the feedback David I appreciate it.

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