Company Website ?

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Darrell Shepherd · Answer

It really just depends on what your goals as an investor.  I use Investor Carrot, I like what they do for the cost.  I also have a few sites from Cameron Dunlap's iFlip stuff I'm trying out.  Not sure I'll keep them, I ran across that stuff on my Facebook feed.  Cam taught my very first RE Investing seminar something like 14 years ago, so I figured I'd see what he was up to.

I'm not ranking now on my main site,  but am doing stuff to get there in a year or so.  Right now any time I want leads I crank up my Adwords account.  I get some action of Craigslist ads I post that are linked to my site.  Getting to be a lot of competition for attention on there, though.  If I do a mailout I see a significant increase in online leads, too.  People dont have a lot of equity around here right now, so I do more stuff through networking and even MLS than my website, but my last one came from my site and it was a good one.  More than paid my website and marketing expense for the year...actually more like the decade.

You definitely don't need a website to buy or sell a house, though.  I only have my lead capture sites, I don't see much need in having a website for other stuff.  I had a seller site when I did high volume and did a lot of owner financing.  Selling them 1-2 at a time retail its better to just list them IMO.  I'd have a sell site if I was wholesaling, since you wouldn't be putting them in MLS.

Like has been said, the only traffic you'll get is from you sending people there, so keep that in mind.  Setting up a website does nothing unless you put in the effort to get people to it.

Todd Heitner · Answer

Hi Christine,

One thing I'd suggest is separating any sites/pages you have rather than having everything listed on one site.  What I mean by that is on your seller site, don't list pages for buyers, investors, etc.  It can scare off your sellers by showing them your exit strategies.  It's better to keep those things separate.  They can be on one domain, but just don't provide any links from the seller site to your other pages that don't apply to them.  They will click around out of curiosity and because they're skeptical and will see things you'd rather them not see initially.

A website shouldn't be viewed as a replacement for marketing, but just one piece of the marketing puzzle.  Don't expect results from search engines right away.  It's more of a long-term strategy.  As mentioned earlier, a website can help you build credibility (if it looks professional), and it can also automate some things for you.

For example, if your marketing includes a website, some people will go there for more information and can fill out a form that includes details you'd normally have to ask them over the phone, which can save you time.  The more people you can funnel through your site, the more time you'll save.  You can scan through the relevant details you received from leads from your website and prioritize them and focus your time on the best ones.

While a website doesn't magically produce leads, it also shouldn't be overlooked.  People expect businesses to have a website, so having one can help establish you as a credible business that they can trust.  I think this is especially important with sellers, but is good for all areas.

As someone else mentioned in this thread, it also opens up the possibility for online ads such as Google Adwords and Facebook Ads.  Any leads you get that way are likely ones you wouldn't have found without a website since the people are searching for solutions online.

Just a few things to keep in mind.

Thanks,Todd

Christine Lovett · Answer

Thank you all for your tips and info. Now I have some new avenues to explore.

Antonio Coleman · Answer

Christine,

Your website needs to include all the above. When I setup an RE site for one of my clients he wanted to make sure it was for the buyer, seller and the investors.

I will love to post the link here but don't want because I will need to get his permission to. But you can inbox me, and I will send it to you. From here you will see all the pages that are included.

Antonio Coleman "Signing Off"

Curt Davis · Answer

Having a personal website for your business in the beginning is really more about credibility if your site is done nice.  It will take time and a lot of money to get your site ranking high enough for buyers and sellers to just find your site.

You direct prospects to it.  Take a look at our site.  Its not the best but its decent.

Good luck.

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