Marketing Ratios for one deal
I would like to know from experienced investors what types of
marketing approaches you are using, and how much of it. How many deals are in your pipeline that you consider healthy for deals to be made?
Whether you use direct mail, bandit signs, birddogs, whatever.
Whats working for you? Whats not working?
Then we can see perhaps different approaches in certain markets may shed light on efforts being made.
Thanks team!
Hi Matt,
I find deals using direct mail, internet marketing, banners on our ongoing rehabs, referrals and the MLS.
I currently have seven ongoing rehabs.... 2 came from internet leads, 2 came from the MLS, 2 came from referrals and 1 came from our banners.
I have 3 finished rehabs that are all under agreement to sell; of these 2 came from internet leads and 1 came from a referral.
Lastly, I have one property in the pipeline for purchase that came from our banners.
This is a rough breakdown but generally I need 25 internet leads to do 1 deal. I need 20 direct mail calls to do 1 deal. I need 10 calls off the banner to do 1 deal.... and refferals I'm not sure.... maybe for every 3 I'll get a deal.
Hope this helps :D
Thank you Matt!
Great ratios to gauge your results!
Sounds like what you are doing is working.
Is there any marketing campaigns that have been ineffective or a waste of time/money for you?
I used to do some newspaper ads a few years back and never seemed to get very good results.... however I was not very consistent in running it.
I'd actually like to try them again in my new market and see what kind of results I get.
How are you finding retail buyers for those finished rehabs?
Are you using a real estate agent or are you finding them yourself?
Hi G. Founder,
I am an agent so I put all my finished properties on the MLS and they are usually sold within a week.
We do a top quality rehab and haven't had any trouble moving our properties this year.