Marketing Letters to RE Brokers/agents to generate SS Leads/Deals?
I'm searching for a template or a letter that any of you may be using to market to brokers/agents that will bring you there SS listings? I know that some of these "gurus" advertising their courses will supply you with one, but I don't feel like forking out $5K.
Any help would be greatly appreciated.
Thanks in advance!
I have one somewhere that I used a few years ago. I will look for it in my old computer. Just wondering why don't you want to market to home owners and find your own deals?
Originally posted by Rob Huxman:
I have one somewhere that I used a few years ago. I will look for it in my old computer. Just wondering why don't you want to market to home owners and find your own deals?
I am marketing to homeowners, but I want to expand to RE agents and brokers as well to see if I can get them to bring me their listings and future referrals. I'm specifically looking for referrals in the luxury market. I have a team in place of agents and negotiators to handle the transaction (if the agent would be willing to surrender control w/a guaranteed commission if the property closes). I have gone through many "guru" websites and they all advertise a letter they send to brokerages to generate referrals and leads w/a high rate of success. I figured this would be an easier/cheaper way to get into a deal w/luxury properties. Any help would be greatly appreciated.
I suggest that you instead of spending money on agents spend on enhancing your marketing to homeowners, either print ads, SEO/PPC/websites, etc.
Being in the industry for years I can promise you the best paper you can send to a Realtor or Broker is a contract. Show them you are serious and that you want to do business with them. I offered on every Short Sale on the MLS with a Proof of funds to close. Its really that simple if you want to see some energy show them the money.
Excellent point Rob! I cannot count how many advertisements I get and almost immediately are thrown away, usually with a roll of the yes and a snicker. Promises or pitches mean nothing, contracts followed by actually closing will do much more than any advertisement.
Walk the walk is always the best strategy and indicator of success to others.
Dan,
I have a client that called "the" local Broker. He explained what, when, and how he closes his deals. He then asked for the Broker to send him one(1) deal. He expressed that after that deal went through and all parties were happy, would the Broker agree to continue to work with him.
By taking the step-by-step approach, it has worked out to be a great realtionship for all parties.
But it all started out by a simple phone call.
Hope this helps.
Dan,
Not sure if this will help or not, but it helped me when we were starting our Construction Company about 15 years ago.
I had wrote a letter to each real estate broker in town about FORMING a "Strategic Alliance" that letter opened more doors for me than all the phone calls, post cards than it every had.
If you sit down with a piece of paper and write PROS and CONS why someone needs to do business with you, then go ahead and craft your letter.
You will need to do this TWICE. One from your company view and the other from the BROKER'S VIEW. Then take a look at the list and see how to write the letter from the broker's point of view.
I am getting back in the habit of doing this myself. It is hard and it is not easy to just sit down and whack it out.
When I did this for the construction company we had all kinds of work come our way.
HTH
That is a great idea. I appreciate all the input. This has given me a good base to start and also other strategies to test and see what is most effective for my area.
What about possibly drafting a letter like everyone else has said, and including print out of the last 2 flips you have done and highlighting that you have closed these deals and hooking the agents in with actual proof and not a sales pitch ?
Hi Dan,
We are building a testimonials page of Realtors. Pretty much we include it in our marketing, so when a Realtor opens it and sees all the business we've been giving to other Realtors, they usually want in. It also gives us credibility. They see the name, agent, and house that we worked with the other agent on.
Helps out great.
Originally posted by Jonathan Rexford:
Dan,
Not sure if this will help or not, but it helped me when we were starting our Construction Company about 15 years ago.
I had wrote a letter to each real estate broker in town about FORMING a "Strategic Alliance" that letter opened more doors for me than all the phone calls, post cards than it every had.
If you sit down with a piece of paper and write PROS and CONS why someone needs to do business with you, then go ahead and craft your letter.
You will need to do this TWICE. One from your company view and the other from the BROKER'S VIEW. Then take a look at the list and see how to write the letter from the broker's point of view.
I am getting back in the habit of doing this myself. It is hard and it is not easy to just sit down and whack it out.
When I did this for the construction company we had all kinds of work come our way.
HTH
Excellent advise. Thanks for reminding me of one of the basics when it comes to building a business. Always a good idea to put yourself in someone else's shoes.