Marketing campaign/yellow letters

[JD Ruiz]

Hi all, I'm just about to start my first yellow letter marketing campaign and I'm realizing just how expensive that can be. 

Does anyone have any good sources or tips for cutting down on the costs?

[Justin Silverio]

Direct mail is an expensive form of marketing.  I would recommend that you budget for at least 6 months of mailing. Standard mail is cheaper than first class mail so that would be a good savings.  Also, don't limit yourself to yellow letters.