Updated almost 8 years ago on . Most recent reply
Designing Website would like your opinion!
Hello Everyone,
I am currently designing my website and was thinking a more personal feel/Family operated business would be more engaging for a stressed property owner. I am hoping to focus on buy, Fix, Sell but would like to have the website be attractive to multiple types of investments as I have investors that I could wholesale deals to if they don't fit my profile. Also my wife is a realtor and I could pass leads on to her. I would like to come across as a solution center for problem real estate. Please let me know if you think I am on the right track!!
Most Popular Reply
@Troy Nonnemacher The goal is to generate off-market leads, right? There are two pieces of this: (1) get your website found by home sellers, (2) get person finding it to enter their name and contact information in the form. That's the end game. If you fail on either of those two pillars, then your site will not be successful for lead generation. It can be business oriented, family friendly, local, national, one solution or ten solutions, doesn't matter. People who search things like "sell my house" "sell a house fast" need to find it and be immediately directed what to do. Focus on designing your site with those being the only priorities.
Check out InvestorCarrot, or lead propeller to see a tried and true lead generation site. You can build your own and there are good reasons to do that (i.e. more freedom), but if you are straying very far from those formats you will not get results. Be cognizant that your landing pages should leave no doubt exactly what a person should do.
Once you set-up a lead generation site, time to create traffic. SEO, PPC. This will not happen on its own. I'm not saying message (family friendly or business) doesn't matter, but it's not as important as being found and clear direction to a form.