Needing Help with Direct Mail
I am new and this will be my second time sending letters. I designed a direct mail campaign letter but was wanting feedback. Is it too much? Should I revert to postcards and yellow letters? Thank you for your feedback!
It is a simple creation on Microsoft Word, I just figured it will stand out among other yellow letters.
Welcome to BP :) Not bad for your own design. Make sure that when you say you can buy with cash, you mean it and you don't plan on assigning it - a lot of gurus teach wholesalers to commit fraud.
Pro-tip: Use 1 batch of postcards with first class mail then and then switch to yellow letters. Why? The first class postcards will bounce and save you a lot of money from mailing a bad address from subsequent batches and you can skip-trace the bad addresses for very valuable leads. Also, switching to standard mail afterwards saves money.
There's a lot to your direct mail campaign other than mailing postcards. You need the contracts, follow-up system, and be available to answer the call right away. Have a checklist if you want. Also, you need to practice some scripts on how to talk to sellers and ask the right questions to listen to DMF.
I would split test your original picture with other pictures. Those leaves don't seem as big of hassle as some other parts of property maintenance.
Having a local area code and a landing capture page will boost your response rate as well.
Good luck!
Send it! More importantly, measure your response success rate. That will tell you what you need to know. Mailers are a part of the game. You can do a round of this template then do your yellow post cards and measure the difference. You'll find what works. Good luck.
Ray Lai,
I took the buy with cash part from other yellow letters. I have a mentor who will assist me through my first process. You suggest I should take the "buy in cash" part out since I will not be the actual person paying in cash?
Thank you
Thank you Jared,
I created an excel spread sheet and tracked my first round. I will do it with this, as well. I just finished a marketing class and I am trying to use what I learned from that in my own marketing.
Good luck on your direct mailer campaign!
What type of properties are you targeting to?
Also, where did you purchase your list?
I am focusing on out-of-town owners and those delinquent on their taxes. I did not purchase a list. I spent many nights looking at the County Assessors page, going from street to street. I also did some driving for dollars.