Yellow Letters vs Form Letters

[Josh Dotzler]

I'll be starting my direct mail campaign soon and wanted to hear what kind of response rate y'all have had specifically with yellow letters vs form letters (w/ handwritten signature and handwritten envelope).

I have two lists, absentee owners (40%-100% equity) and owner occupied (again 40%-100%) equity. I would like to mail to them all. I understand the general consensus is that yellow letters have been the most effective and that it can't hurt to have a combination of yellow letters, form letters, and post cards. However, I'm specifically looking for everyone's response rate with the different approaches.

Thanks

[Michael Quarles]

Hi Josh

The key to any marketing is being repetitive. The great thing about yellow letters is that their uniqueness allows you to piggieback upon previous investors who have also mailed the prospect and the handwritten envelope get opened assuming its done correctly.

When looking at direct mail you should look at more than the call rate. Your method of mail must fit your business model. First question is do you want your mail to filter or are you using a call service or doing that yourself.

Yellows are great in blowing up the phone however typed are great at filtering. Either one should be in the correct handwritten envelope.