Updated 5 months ago on . Most recent reply
Corporate vs. Insurance Placement vs. Travel Nurse vs. Tradespeople: Who's Your Sweet
Curious to hear what types of mid-term tenants are performing best for everyone lately. We've hosted a wide range in our units in Columbus, corporate relocations and travel nurses, but a big chunk of our bookings come from traveling tradespeople like electricians, welders, and pipe fitters working on regional infrastructure projects.
We've noticed:
-
Tradespeople tend to book 8-24 weeks at a time, sometimes longer if the job extends (not uncommon).
-
Insurance placements are generally higher paying but come with more red tape and longer setup times.
-
Travel nurses are steady and reliable, but in some cases, price-sensitive.
-
Corporate guests vary depending on industry. We've had good luck when there’s a relocation involved.
Columbus seems to be a strong draw for all of these guest types thanks to our hospitals, universities, ongoing commercial construction, and consistent job growth. I don't see it slowing down here, and we truly love the tradesperson guest profile. But, I don't want to lock in too much, diversity is a good thing.
Who’s been your most consistent or profitable MTR guest lately, and how do you tailor your setup to attract them? Would love to hear how this compares across markets, and if anyone really niches down on their guest profile.
- Jonathan Styer
