What’s a better business model for initial contact? Door knocking or direct mail?

[Mike Schorah]

I assume that you can make a pot load of money with door knocking, but it’s tougher to scale than direct mail.

[Chris Seveney]

Quote from @Mike Schorah:

I assume that you can make a pot load of money with door knocking, but it’s tougher to scale than direct mail.

 door knocking $40/per and direct mail less than $1. Depends on your reach and how much $ you have.