How to Make Your Inspection Walkthroughs aka "Open House" Count

[Jeremy Beland]

If you’ve ever wondered how seasoned wholesalers get multiple buyers to compete over a property, the secret often comes down to hosting a proper inspection walkthrough, or as some call it, an “open house.” But don’t let the name fool you—this isn’t your typical weekend open house for retail buyers.

The goal here is simple: get as many serious buyers in front of the property at the same time. It’s a way to respect the seller’s time (nobody wants endless showings) while giving your buyers a chance to do their own due diligence, run their numbers, and decide what the property is worth to them. When done right, it can even spark a bidding war.

Pick the Right Day and Time
Through years of testing in multiple markets, we’ve found that Tuesday, Wednesday, and Thursday around lunchtime are the sweet spots. Mondays? People are catching up from the weekend. Fridays? Everyone’s thinking ahead to the weekend. Weekends? Buyers have other obligations.

Keep it short and focused—about 60 to 90 minutes. That way, you create a sense of urgency without overcomplicating logistics for anyone involved.

Market the Property in Advance
Marketing is everything. Start sending emails and texts roughly a week out. The earlier you generate interest, the more people will show up. The more attendees, the more competition—and ultimately, the better offers you’re likely to get.

Keep It Professional
Everything about this walkthrough should feel professional and organized. Your buyers are evaluating not just the property, but you as a wholesaler. Make it easy for them to move through, ask questions, and visualize what they’d do with the property

Why This Matters
A well-run inspection walkthrough isn’t just about one showing—it’s about driving revenue and creating competition. By putting multiple buyers in the same room, giving them all the tools to make an informed offer, and doing it in a structured way, you set the stage for better results on every deal.

In short, this isn’t a casual open house. It’s a strategic step in wholesaling: maximize attendance, respect the seller, and create an environment where buyers feel confident, informed, and motivated to act.

I’d love to hear from other wholesalers: how do you structure your inspection walkthroughs? Do you have tips for driving turnout, keeping it professional, or creating that competitive edge? Share your experiences in the comments—I’m curious how different markets handle this step!