Updated about 11 years ago on . Most recent reply
Yellow or White?
Hey B.P.! I'm looking into sending out cards through direct mail? Does anyone have experience with this process? This is my first time and I'm willing to listen to any ideas. Thank you all!
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Michael Quarles
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Michael Quarles#1 Marketing Your Property Contributor
#1 Marketing Your Property Contributor
- Flipper/Rehabber
- Bakersfield, CA
The logic behind using yellow as a background color on postcards it to match the post office's notice color. Using the same or similar color of the notice will cause the viewer to categorize your postcard as important thus reaching into the stack of mail to see your message.