Yellow Letters

[Carl McKenzie]

I'm looking to use the yellow letter strategy, but don't fully understand the process. How do I go about using yellow letters?

[Shaun Caldwell]

@Carl McKenzie welcome to BiggerPockets and REI! Below are the basic elements we always encourage our clients to start with.

1. Determine who you will market to. FSBO? Tired landlords? Pre-foreclosure? Etc...

2. Offer: How can you help them solve a problem? This ties into the copy you use in your mailers

3. Frequency: How often will you contact them? Building awareness takes time. This means more than once. Ideally 3 mailers per list is a minimum. 

4. Budget: What are you able to spend?

Good luck! Let me know if you have any additional questions.