Do you screen your yellow letter return calls?

[Eric Schuettenberg]

When you start getting return calls from a mailing campaign do you screen your calls with a voice mail or do you answer as many calls as possible? It seems to me screening calls could save you time from angry owners who want you to take them off your list but could cost you a lead if they hang up and call someone else.

[Eric Black]

Hi Eric,

This is an ongoing debate and you'll have people on both sides of the aisle on this one. Some answer every call to make sure they don't miss a lead. Others screen all calls to avoid wasting time with angry homeowners or those who just want to be removed from their list.

I would recommend trying one approach for awhile, then try the other and see which one works best for you.

Cheers!

Eric