Direct Mail Opinions Wanted

[Aaron Millis]

Hi all, So I am about to begin my direct mail campaign and I am planning on going the postcard route, at least at first and I have an opinion question for those who have had any success with direct mail. I'm a firm believer in playing to your strengths (in basically any aspect of life). That being said I am in the Military and I am considering putting a picture of me and my fiancé on our postcards with myself in uniform and her just looking dressed up and pretty as usual- at a popular spot in town that everyone knows and likes. So I know that most everyone is either pro or anti military so it's hit or miss but I'm banking on pro. The thing is im 24 and my fiancé is 21 and I'm sure it shows in the pic... I'm not sure if being young is something that might defer potential sellers because they wouldn't take me seriously.. so i would like to hear thoughts on that. Ps: Also we are biracial and she is good looking so I'm banking on that winning people over as well!

[Justin Silverio]

@Aaron Millis  First off, thank you for your service.

I hate that you even have to mention the biracial aspect but unfortunately, people are still ignorant.  Anyway, I would recommend split testing with half including your pic and half without.  Keep everything else on the postcard the same.  If your list is <1,000 it may not be a big enough population to draw a conclusion from so you may have to do it a couple of times.

Let us know how it goes.