Wholesaling: Reaching out to motivated sellers

[Drew Byrd]

I there a better and more cost efficient way than direct mail to get in contact with motivated sellers? Direct mail is extremely expensive in contrast to the amount of leads that ACTUALLY turn out to be profitable deals. In this internet age that we live in, there has got to be a better way of going about this. Any and all suggestions are appreciated!

[Larry Higgins]

I'm on board with Lakeem, but I think it also depends on your personality.  

Mail works, it's just taking more and more of it to yield the same results and it doesn't look like that trend is going to change anytime soon with so many people jumping into real estate and being told to mail, mail, mail.  BUT, mail is passive  so it's easier to scale.

Cold calling can produce just as many deals, but it's obviously not passive.   And if you're very targeted in what you skip trace and prioritize your efforts, you can do fewer deals, but make as much money because they'll be more profitable.  I personally opt to be as lean as possible so I don't do as many deals, but my they tend to have pretty hefty margins so I'm happy.  At this point I spend more time researching properties and the owners/heirs than I do actually calling them.  

A LOT of different ways to implement this into your strategy or to make it your sole strategy for finding deals. 

I've never tried PPC,  but the guys I know in the Houston market who use it are averaging around $5k-$6k per which hasn't exactly motivated me to try it.  

I don't personally know any investors who have had real success you using FB ads, but I think someone will eventually crack the code on that and make it a reliable lead source.