Mail campaign postcards, yellow letter, or Professional letter?

Question

I am going to start a mailing campaign in the greater Houston area. I’m going to be hitting residential and commercial properties. What do you find works best for both situations postcards, yellow letters, notecards or professional looking letters? Thank for the help.

Jerry Puckett · Answer

For the sub 250k market, I would use personalized letters sent first class. In my experience Post Cards and self sealers in Harris County dont even make it in the door before hitting the circular file.

Michael Quarles · Answer

I agree large commercial deals require professional letters.  Typed on 28 pound linen paper, logo on both envelope and letters. Hand addressed  (human) and signed, first class stamp. And insert a business card in the envelope.

On SFR. A cluster of 6 types.  From letters to PC to zips to Yellows. Mix it up.

Some will be belly to belly letters and some will be Wall Street.

Happy house hunting

Jerry Puckett · Answer

@Miguel Rosario,

What will your primary exit strategy be? If you're looking to pick up listings, professional and semi professional letters will suit you better.

If you're looking to buy, you need something more personal.

If you're in to both, a hybrid solution with your Brokerage info and logo printed nicely combined with hand written note or at least handwritten ps

Probably will be a few here that will tell you the opposite of what I've just said, but I've run a number of successful campaigns all over MetroTex....just sayin'.

Hope that helps.

Miguel Rosario · Answer

@Jerry Puckett

We are looking for personal investment and everything else to wholesale out. Figured when dealing with large commercial deals the professional letter would be the best. I was more wondering about $250,000 sfr homes or less. What type of letter do you get the best response from?

Btw thank you for the response.

Mail campaign postcards, yellow letter, or Professional letter?

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