Do you Email 'Hot Deals of the week'?

Question

Traditional wholesaling models have always been to gather a bunch of emails (build a list) and then send out emails with your 'hot deals'.  I do not use this method and have not for several years and am experiencing huge growth in our business and relationships with clients.

I want to know if anyone is using these types of emails to sell properties?

Are you finding it successful in selling properties?

Are you finding it successful in building relationships with your buyers?

Rob Gillespie · Answer

Chris,
I use infusionsoft to keep up with my buyers, but It is a small percentage that actually buy from me on an email. It brand builds more than anything. The homes I sell are because I have built a pretty strong bond with my buyer previously, or because it is such a smoking deal that I have multiple offers.

I am on several peoples lists, and I rarely see anything worth buying.

Sell awesome deals, and people will be calling you all of the time for your houses! :mrgreen:

Chris Clothier · Answer

You got it Ibrahim.  It's bad enough I get deals that I don't even come close to fitting my criteria, but every other investor who gets added to that list gets it and we are all told how "great" the deal is and that it won't last long.  I find it funny

Michael Quarles · Answer

Rather than an email why not text blast the info. Its fast and easy to set up. A lot less wordy and gets to your prospect instantly over an email.

Most phones are picture capable so you can even send a text message with pictures from your computer to your list of peeps.

Include a URL if you have the property online somewhere for more information.

And probably the best thing is that they can start having a conversation with you instantly.

Tim G. · Answer

I hate getting those emails. At least for me when I review them the numbers never work, the ARV is way off the rehab costs are unrealistic. I pull myself off every list.

I would make calls personally, if that didn't move a property its probably not that great a deal anyhow.

Chris Clothier · Answer

Hey Rob -

I started the forum question because, IMO, wholesalers make mistakes with blast marketing.  I get hit with 15-20 emails each week all title "Hot Deal of the Week" or something very similar and not one of the people who send these to me have ever spoken to me or have any idea what I want to invest in.  They have no idea if I am a real buyer or not.  Like I stated earlier, most of them blast the email to me even though i have never requested it or signed up for a list.

So Is tarted the Forum to see how many active investors on here actually use this marketing and to simply give my opinion that it is not a good long-term strategy.

Chris

Ibrahim Hughes · Answer

"This one WON'T last"......5 weeks later it's the same message, except it's in another wholesaler's email and the price is jacked up $20k. smh.

Ibrahim Hughes · Answer

Yeah I find these emails a turn off as well. My experience is that the deals that come across these wires aren't really deals. I also feel that experienced wholesalers shouldn't have to send a list. Make a few calls to experienced rehabbers and if it's a deal, it's gone.

I definitely shun adding myself to wholesaler's 'hotlist' so I could "get the hotest deals before others know about them". In the end you spend time submitting your criteria just to get the same crap every other investor (incl. those who don't fill out the 'hotlist' form) gets in their email.

Juan Michael · Answer

I find that to be very Frustrating as well.... After a few days... you end up getting your own deals back 40k higher than you initially offered it

Tin Lam · Answer

I find that people who got the hot list from the original wholesaler, mark up more, and splast it out again calling it their deals. It's frustrating. I dislike receiving those mails and I deleted them.

Chris Clothier · Answer

Bryan -

You nailed the problem right on the head and that is not knowing who gets your "hot list" and if that is a HOT property to them.

I hate receiving these emails and I get them all the time from people who just put me on their list because my email address is out there and I am a big buyer.  They send me what amounts to really bad deals and the problem is, each headline reads bigger than the first.  Each week its an even "hotter" deal than the week before and sometimes so hot it's smokin!

IMO, a wholesaler may be better served to create smaller lists of like minded buyers and only send deals to the list that it pertains to.  It would create better relationships and less junk mail.

Do you Email 'Hot Deals of the week'?

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