How do I advertise this lot ?

Hi Chad,

You can advertise the lot in the same way you would a regular home.  You just should be very specific about the zoning (ie: RF1 or RF3), if it is sub-dividable, and the and lot size.  

You can find out about Edmonton zoning bylaws here:

https://www.edmonton.ca/residential_neighbourhoods...

Here are the infill guidelines, as well:

https://www.cityofedmontoninfill.ca/public/downloa...

Lastly, here is an example of a current listing that is doing exactly what you seem to be aspiring to accomplish:

https://www.realtor.ca/real-estate/19518747/3-bedr...

Hope this helps,

Jay