Letters or flyers for mailing

3 Replies

Hello BiggerPockets world,

I want to get some of your opinions about which is more effective when sending direct mail. Do you receive more responses when sending letters in envelopes or sending flyers? I've purchased a list of 500 properties.

Thanks

Typically we see higher response rates with letters in envelopes but the trick is to have them personally addressed and if you can make it look handwritten all the better. Use your name in the letter “my name is Todd and I’m a local home buyer”. It may sound counter intuitive but you want to avoid coming across as a big investor. Include a photo of you and your family or you and your dog. People are weary of mass mail if you make it feel personalized you’ll get much better response rates.

Originally posted by @Todd Fullerlove :

Hello BiggerPockets world,

I want to get some of your opinions about which is more effective when sending direct mail. Do you receive more responses when sending letters in envelopes or sending flyers? I've purchased a list of 500 properties.

Thanks

It is not "letters vs. Flyers" you need to ask about.

It is letters vs postcards. In general postcards perform way better than letters and they are cheaper. It depends on the postcard design of course. Our designs perform way better. (But that was 3 years ago when I still did DMM).

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