Closed my first deal! What’s next?

[Aron DeVoe]

I’ve officially closed my first deal today and now I’m sitting here with a check for $14,500 and I’m honestly lost on What should I do next?? Obviously I’m not going to go out and make any lavish purchases but I do want to reinvest at least 10k of this back into my business.. I got my first deal strictly through cold calling so I’m going to continue that. I still operate on a free Podio account, I use prop stream to gather my list, skiptrace through REIskip (which I’m still on the fence about) and I hand dial via google voice. What software or systems should I invest into that will help me getting more leads and also help better manage the leads I have? I’m not looking to hire anybody until I MYSELF can consistently produce 2 deals monthly for at least 6 consecutive months. Any tips are greatly appreciated!

[Ed Brancheau]

I'm new to real estate investing but I've helped a lot of realtors and investors... which is why I'm now getting into investing as well.

Here are some things that you can do pretty quickly since you already have the funds and data from PropStream (BTW, how are you liking that? I'm about to sign up).

I hate cold-calling but I don't mind calling people that I know are already interested. So here's what I do to market my business and that I'll be doing for investing as well:

1. My first suggestion is a little confusing but I'll take a shot at describing it... Online Display Ads.
   1. These are the ads that you see all over the Internet that follow you around but you're doing to do them a little differently. Here's what you'll do...
      1. Download your PropStream list consisting of the owners' addresses.
      2. Create a set of 10 display ads about three things (your reputation as an investor in their area; how you can help them; general branding of your business) and advertise strictly to owners while they are at home. Here's how:
         1. I target their home addresses by using a 150-foot radius. This will make sure that only the owners will see the ad. Plus, it keeps your advertising expenses down AND makes sure that you're only talking to your target audience.
2. Second suggestion... Facebook Ads.
   1. Create a Facebook ad sequence consisting of three short, quick, down-n-dirty videos (these work best because they're relatable) that address your audience's concerns.
      1. Create a video ad about how you can help them with their property and show it to the Custom Audience you just created. Choose the Lead Ad option and just ask for their Name, Email, and Phone.
         1. After they submit their info, send them to a Messenger Bot that asks them a series of filtering questions. PM me and I'll send you a bot that I created that you can modify.
      2. Upload the list to Facebook as a "Custom Audience" and target that list only with the first video ad.
      3. Create a second video ad as that gives them some great info BUT only retarget those that watched at least 50% of the first video.
      4. Create a third video ad as that gives them some great info BUT only retarget those that watched at least 50% of the second video.
      5. By now, you've whittled your list down significantly to people that are extremely interested. In general, 20% of the PropStream list will watch at least 50% of your first video, 20% of those people will watch 50% of the second video, and 20% of those people with watch the entire third video. That means that for every 1000 people you plug into the ad, only 8 will come out at the end but they'll be EXTREMELY HOT! Call those people first. Then call the other 32 that watched 50% of the second video because they'll be HOT. Finally, start calling the 160 that only watched more than 50% of the first video.

Finally, you need an automated system that continues to nurture all of the leads that you've worked hard to get but weren't interested today. Because it's pretty common for people to be interested six months down the line.