All Forum Posts by: Alex Renteria

@Alex Renteria

Give your listing as much visibility as possible, Of course don't forget the basics: publish your listing on the MLS (multiple listing service), syndicate with major real estate platforms like Zillow, Trulia, and Realtor.com, and claim those listings to follow statistics. However, there is more you can do to get more views on your listing.

List on Facebook Marketplace
If you’re targeting younger buyers, post the home for sale on Facebook Marketplace. You’ll be surprised how many enquiries you get from potential buyers!

Use email lists
In the United States, where collaboration between real estate agents is very common, do not underestimate the power of your email list. Make it a habit to send the property to your contact list on a regular basis. In the case of our local MLS, I'm able to pull realtor contact lists and add them to my email base. Make sure you keep the subject line interesting and relevant to increase your email open rate.

Change the featured photo regularly
This might not be obvious, so I will explain my reasoning. More than 90% of buyers use the internet to search for properties. They will use platforms like Zillow to do so, and they will only see the basic information of your listing and one main photo. Here’s the trick: change that cover photo periodically to attract new attention to your listing. The kitchen may appeal to one person, but the living room to another.

Host open houses
Open houses have always been and will always be essential when selling a property. They not only allow potential buyers to physically experience the space, but each time you hold one, it makes your listings pop on all online portals and gives your property renewed attention.

Broadcast on Facebook and Instagram Live
For those who can’t make it in person, offer a livestream tour of the home. Give your viewers a virtual view of the property and answer their questions in real time. It isn’t just a tour of the property, by the way—they are also getting to know you (and perhaps considering you for their future realtor).

All the best!

 One thing I did as I cold-called was if the seller was not willing to sell I would ask if they wanted to be added to my list of buyers. Often they would say yes and that helped me build a great client base. 

Congrats on your first contract. Ideally you should already have a few investors lined up to call at this point. But it's ok, if you've got a great deal on your hands you will find a buyer.

I would call as many real estate agents, wholesalers, and general contractors as you can. You will find some cash investors through those sources.

I am very against cash for keys to get poor tenant to vacate your unit. 

If you do cash for keys for a bad tenant, you are encouraging their behavior and increasing the odds they do this behavior again.  The sum of such actions increases the odds you will get another bad tenant that expects cash for keys.  

I had a tenant once ask about cash for keys and I explained I do not provide cash to get bad tenacts to move out.   If it goes to where I need to evict, I make sure the eviction goes on their record and that their credit report reflects the money they owe.  I indicated in San Diego the eviction alone will make it challenging to find future housing.  

They moved out and paid all money owed (but we are close to sending a lack of payment from another tenant to collections which likely means we will not collect this owed amount - they have moved out of San Diego).  

I recognize in the near term cash for keys may be cheaper and easier.  If you are in this for the long haul you are increasing the odds it happens again.  I do not know how many units you have, but tenants talk.  If you do cash for keys, there is a chance your other tenants will hear how you rewarded bad behavior.  Do you think this may increase the odds of poor tenant behavior?

good luck