All Forum Posts by: Ariel O.
Ariel O. has started 4 posts and replied 168 times.
Post: Using Rentler to Screen Tenants in the Mountain West

- Vendor
- NY, NY
- Posts 175
- Votes 52
Rentler seems to be one of many companies built on top of the experian API, which allows them to develop competitors to mySmartMove.
Post: 1st Post Card Mailing Campaign

- Vendor
- NY, NY
- Posts 175
- Votes 52
Sure. My footprint is significantly wider, but I basically did a multi sequence drop to companies that met my criteria.
I'm sure your next questions will be, where did I get my data and how come so many people responded?
So, I have a background in data acquisition and direct marketing. Putting the 2 together can be a very good combination :-)
Post: 1st Post Card Mailing Campaign

- Vendor
- NY, NY
- Posts 175
- Votes 52
I like talking to people too.. Except I did a drop in February with a 24% response rate and it basically had my phone ringing non stop, with 30 minute calls to qualify the leads (this was in the mobile home park space, I have specific criteria that a lot don't meet). So my next drop I am testing it with LiveAnswer.com.. Too much volume for one guy to handle, not worth it to have a full time employee.
Post: 1st Post Card Mailing Campaign

- Vendor
- NY, NY
- Posts 175
- Votes 52
What do you use for a CRM? Are you going to get a call center?
I use HighRise from 37 Signals and am testing a bunch of answering services I Found online.
Post: Credit/Background/Evictions Checks Galore + 3X Rent Rule.. Yet EVICTIONS SURGE IN USA

- Vendor
- NY, NY
- Posts 175
- Votes 52
@Account Closed
What article is this from, you didn't link it?
In any event, if you go and look at the American Community Survey published by the US Census, it will very clearly break down for you who gets evicted by income range, family status, race, etc. You can't use this data for FHA reasons obviously, but let's just say a cursory study will show you that most evictions are not happening in middle class households.
Post: Shout out to Ariel O and his tenant screening product.

- Vendor
- NY, NY
- Posts 175
- Votes 52
Thanks a ton. I was sort of shocked to see this popped up, thanks for the kind words.
We've set out to make compliant tenant screening for property managers and multifamily owners dead simple and super accurate. I'm glad to see we're going in the right direction!
If you're a BP member and sign up for a trial, make sure to let me know so I can apply the BP Discount.
Thanks again!
Post: Tenant Screening Company with Employment Verification

- Vendor
- NY, NY
- Posts 175
- Votes 52
There are a few [ourselves included] that do it, but none that I know work with one off landlords.
Post: Four Applicants, Two Credit Worthy

- Vendor
- NY, NY
- Posts 175
- Votes 52
These are all 4 people applying to rent together?
If the Dr and Credit Score guy are so hot on this girl, let them co-guarantee. Specifically the rich father.
Post: Using social media/ PR firm to reach target tenant market

- Vendor
- NY, NY
- Posts 175
- Votes 52
Go into Facebook. Open an advertising account.
For your audience select ages:
18-25
Studies at -> either select the schools you want or leave blank
education: some college, high school (don't want to market to high school drop outs)
promote a post to this audience. I think you should get some decent results.
Post: Facebook for screening tenants

- Vendor
- NY, NY
- Posts 175
- Votes 52
Originally posted by @Thomas B.:
Playing devils advocate here. Can you tell from Facebook if he still has the dog, or if it was an ex-girlfriend's dog? Could you have your PM ask about the other dog and tell him it would be a violation of the lease if an undisclosed dog or a dog over X lbs was in the house and he would be evicted.
Facebook can be a valuable tool for vetting tenants. Images of prospective tenants braking the law, acting thuggish, or using extremely poor judgment can aid in your decision making process. My question would be, weight can you put on it and could it trigger any legal issues for a land lord?
Weight would be at the discretion of the landlord, I think.
From a screening perspective, it's fine. There are nuances if you get it directly or through a company, but overall not an issue to use it adversely against the tenant, as long as you stay within FHA.