All Forum Posts by: Austin Hughes

@Jordan Moorhead For posting on Loopnet

 I think that's what I'm going to do!

 Is there a fee for that? I'm trying to avoid loopnet, because in my opinion it lowers the value of a property.

Hey Guys!

I've got a lot of marketing techniques that have worked for SFR's, but marketing my 12 unit apartments for sale is going to be different, I know. I'm not targeting the average home buyer, I'm targeting numbers driven investors.

Of course networking is first! So I am going to do that. I've got some good people in mind here in Lubbock. So far I have only told a couple of individuals as I was getting all the financials and info together. But now that I'm ready to go, what are some good ways to find investors? Maybe even out of town investors? Where do you guys look for deals like this?

All input is appreciated! Thanks

Let me know if you'd like to get info on deals in Lubbock. I do a bit of everything here. Currently have a 12 unit that I'm turning around.

In my business, I've had some trouble getting the right quality people around me.

There has been a phone caller who sells properties that I have and rents them out as well. Not an agent, just someone who answers calls and talks to people for me full time. I hadn't been monitoring these calls, because I expected him to be rocking and rolling after our training and training wheels period, and continue to build his skills. 

When I started going back over his communications, I found he had regressed backwards in every area of the job. It was devastating to see. Bad organization, no tone influx in his voice (enthusiasm), missing calls, crumbling under mild pressure, didn't care about his personal development, and bottom line--he was letting serious buyers and renters go left and right. It was going south FAST. So, I had to change something. Over the past 2 months, I've implemented the following changes that have turned this guy around 360 to where he is a ROCKSTAR now:

• Base pay was reduced by 40% and commissions were doubled. 
  • Now he was aligned with me. If the results didn't start coming, he wasn't going to be able to pay the bills or anything.
  • When I presented this to him, I said it was the logical "next step" in his progression with our company. The opportunity is MUCH bigger, it just requires results. And I told him I wouldn't put him here if I didn't believe in him, and I was going to do everything in my power to deliver him the most opportunity and hands-on support to make this transition a success. 
  • He woke up to reality. I told him this was the only way for him to have the life he wanted. He had to get his skills up.
• I was there for him, monitoring a bunch of his calls and giving him instant feedback throughout the day. 
  • I helped him to prepare for multiple specific phone calls before they were made, anticipating the situation.
  • I cheered him on when any small thing was done right.
  • I showed him how devastating lack of skills and preparation were to both of us.
• I gave him a lot of training material.
  • I made custom material and videos for his situations that he was facing.
  • We brainstormed other ways he could improve and have fun at it (watching American movies for 'lingo')'

Now, he's motivated every day. He has been doing personal development on his own, and he keeps emphasizing to me how much he sees the importance in getting his skills to a better level. He is coming up with ideas of how to sell properties, and I finally feel he is running right alongside me at the pace of the business. After all the time I have invested into my team, it is so rewarding to see someone develop like this!!!

Share with me your success tactics of how you get your employees or team members to work at your standard in harmony!

[Moderator Note:  removed self-promotional graphic from end of post]

I've worked out a similar deal with an investor from Houston. They did direct mail and got me leads. 

I love negotiating and closing deals... Recently have done a lot of training on it with my personal phone agents. 

Message me what you have in mind... and are you local here? That would provide more options.

That's exactly what I do. I call them my inner circle and they get first chance for 2 days before the rest of the people hear about it! @Cody L.

What have you done to create a lasting sense of urgency with your cash buyers that you wholesale to?!

...

Recently, my business has seen a pretty large uptick in deals that I come across. I've had pretty good responses from my Cash buyers, and been able to wholesale a few deals lately. My business is growing, and I am going to be getting more and more deals to wholesale in Lubbock.

Something I've noticed with a couple of the biggest wholesalers here in town is that when they send deals out, I just barely glance at them and don't really have any urgency in looking at them, even though I'm a cash buyer and constantly on the hunt for deals to purchase. I hustle around the clock, and If I'm ignoring them, I'm sure most of their buyers are too. Realizing that I tend to ignore their weekly messages and emails about new deals, I was wondering how I might combat this with my business as it grows larger.

A couple ideas I have are that they are sending out bland texts and emails with nothing other than the address, price, and their phone number. No ARV, explanation, repairs, pics, or anything.

Mine are going out in a template that highlights the key facts and pictures as well as providing a link to all the rest of the pictures. Also, I know lots of my list pretty well, and I can personalize my message to them... This is great, but not sure if it's scalable. Then again, they should have to earn the right to get a personal message or call from me, so I don't think it's a bad thing.

I also send out follow up emails letting them know the property is sold just so they don't keep looking into the deal, and also to let them know they have to act fast to get my deals.

What have YOU done that worked to keep your cash buyers very engaged?