All Forum Posts by: Ben R.
Ben R. has started 7 posts and replied 181 times.
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Originally posted by Aaron Yates:
So I should be able to have the wrap be the body color? That will help with my concerns of lines after removing lettering.
He should be able to get the color pretty close, the finish will obviously be different, but should work well...
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Originally posted by Aaron Yates:
Aaron, your printer/sign guy can print a sheet of vinyl to cover the whole tailgate, color matched to your body paint, along with the copy, which will alleviate that problem...
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
One other thing to consider is if you are doing cut vinyl, you will wind up with outlines of the copy on your tailgate when the vinyl is removed. Don't know if I would want that on an Escalade and the easy fix is to cover the whole tailgate with digital...
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
The purpose of this graphic was to sell the value of mobile advertising, and prompt a phone call in response...when the final job went to print, the company name and logo were little more than a watermark so as not to clutter or detract...
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Originally posted by Aaron Yates:
Remember, I'm not solely trying to wholesal properties. I am setting up to build a full Real Estate company in the future that is involved with SFR, Multi-Family, Apartments and Commercial Units. This is why I want the professionalism and a recognizable logo. Maybe it's too early in the stage but appearance can make a world of difference when talking to a client or showing up at a meeting with a possible finance partner.
Aaron,
If your goal is to show up at a meeting and make a good impression, then leave graphics off your vehicle completely, step out well dressed, a firm handshake, a quality business card, and a knock-em-dead brochure/presentation...
If you want people to see your vehicle graphics and respond (call/click/come by) then the above design is simply a bad read for an out of home ad...
What's even worse is the copy in the ad. It says "call us today", and provides a website address instead of a phone number...
Not trying to be critical, just critiqueal...
Don't know about you, but I feel like I'm really getting a big bang for my tax buck...
http://online.wsj.com/article/SB10001424127887323864604579069730686941454.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsForth
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Originally posted by Aaron Yates:
@Dev Horn
@Ben R. , you make good points. I want the advertising to bring me leads for people who need to sell. I definitely don't want a cluttered message. That's why I am trying to keep the message simple by saying "Need to Sell? We are buying or I am buying!.
The way I was looking at it is the first thing the people will see is the company name on the back window. Then this leads them to the message on the tailgate. Kind of like reading a book. So nice clean logo and name then the quick to the point message.
Done.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Post: New Vehicle Advertising design feedback
- Investor
- Nashville, TN
- Posts 187
- Votes 23
It doesn't matter whether you use a wrap or a few letters. What matters is that you deliver your message. Ask yourself this: If I see this vehicle within the span of a few seconds, will I know what the message is? If the answer isn't a resounding YES, then you have wasted time and money...
Do not clutter the message with fancy fonts. Readability is key, and with out of home advertising, quick readability is key-er...
Ask yourself this question: Do I want them to call, click, or come by? The answer to that will tell you what part of your message to emphasize...
In advertising, bigger is better, pictures are more impactful than words and, minus pictures, color...
Post: Elderly man loses paid off home over a $134 tax bill
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Don't blame the players who worked the system, and don't blame the system. Blame the people who put the system in place and allowed it to exist and grow....the voters...
Post: Debt, The biggest drug
- Investor
- Nashville, TN
- Posts 187
- Votes 23
Originally posted by Ryan Richard:
Think about this though. Tomorrow lenders roll out a new 40 year fixed rate mortgage. All consumers who qualify now have more buying power because they can technically afford a larger purchase. What happens to home prices?
No way to dispute the effect pain at the pump has on keeping prices in check...