All Forum Posts by: Ciera Hutson

Right, I agree, mostly she is talking with prospects that are 6-9 months out.   I don't want to set her up for failure and I plan to add in some other lead sources at some point but I would love to have a reasonable goal as far as appointments since she is has been able to set appointments from cold calls for me that have actually converted into listings.

Hi. Can anyone help me figure out how to measure the success of my outbound sales agent? I have one full time outbound sales agent making primarily cold calls circle prospecting in zip codes with 5% turnover rate or greater. She is generating plenty of contacts and building great relationships but I am wondering if anyone knows about how many listing appointments per month/week I should be expecting. I was told recently that a good ISA will set 4 listing appointments per week but they are only circle prospecting a small percent of the day. They call FSBO's, Expireds, Withdrawn, and they also get a fair amount of inbound leads. Any insight would be greatly appreciated.