All Forum Posts by: Lu Gravelle

@Jon Holdman, Thank you for that, and yes, I figured. Hopefully it can be seen in the message thread that I was only trying to respond to a question, and not blatantly self-promoting :-P 

@Alina Trigub ah ok, understood. I hope I answered your question above? If not, please let me know if you have any more questions. Regards, Lu

@Omar Khan, yeah, that makes sense. @Alina Trigub during my time working with Jones Lang LaSalle I helped develop white papers on the real estate marketing in Asia, as well as highlight continuous improvement within the company. Right now I am using video to highlight properties (video tours) and agents (agent profiles and client testimonials). Are you doing anything with content marketing at the moment? What have you found to give you the greatest return?

@Olivier LePage @Omar Khan Hmm - this is twice now that the link to my youtube channel has been deleted - I think maybe I'm not allowed to share it on this platform. Sorry, to answer your first questions, I did try to share it with you!

@Omar Khan That makes sense, as video is a great way to share information and build trusts people can both see and hear you or whatever you are talking about. For commercial real estate I would imagine that professionally edited, information dense videos would be quite useful. For residential videos I am finding that the personal touch - where we are speaking directly to the viewer, even using their name and family name for example, makes a huge difference in terms of engagement. Here is an example of what I mean: https://cdn.vidcloud.io/v/0zdx3848bu2l5d34tt97

Google research for top real estate agent blogs

@Olivier LePage @Omar Khan - thanks for the warm welcome! I have only pulled together a couple of real estate videos to date

Omar - I have not implemented this for commercial real estate yet, but given that 82% of internet traffic will be online video by 2021 (according to Cisco: http://techblog.comsoc.org/2017/06/10/cisco-increa...) the possibilities are endless - from virtual tours of commercial property to videos describing the market and so on.

Are you using video in your business at all at the moment?

Thanks Guillaume! Small world! :)

Very interesting, thank you for sharing! I agree with Eric Hardt though - I am a detail oriented when it comes to strategy - some more info would have been welcome.

Thanks Michael!

Very comprehensive process and description - thank you for sharing!