ADVERTISING YOUR RENTAL UNIT Once the rental unit is ready to show, meaning the unit has been freshly painted, the repairs all done, the carpeting cleaned and everything shining, it’s time to advertise. And there are many ways to do it. There is
1.Phone Message Recording
2.Craig’s List
3.Rental Agencies
4.Realtors
5.Newspapers
6.Green Papers
7.Laundromats
8.Web Page
9.Word of mouth and
10.Flyers
When I advertise in the newspapers I keep my ad very simple. (the more lines you use the more expensive the ad). I say something like this.
7778 Archdale, 3-bedroom bungalow $700 call
6127 Chopin, 2 bedrooms flat $500, call
When caller’s call my office they get tons of information and I never have to say a word, and this is because I leave everything to my recording system which is “Vonage Phone”.
This is what a caller will hear when they call my office.
Thank you for calling Lakeland Rentals. If you are calling regarding our vacancies, you may tour them online by visiting our webpage at Lakeland Rentals.net. Our vacancies are:
7778 Archdale is a 3-bedroom bungalow located 1 block east of Tireman and 1 block south of the Southfield Expressway. For more information regarding this home, please press one now.
8254 Wisconsin is a 2 bedroom flat located in a 4 family flat and is located 1 block south of Joy Road and 3 blocks east of Wyoming. For more information regarding this home please press 2 now.
6127 Chopin is a one bedroom flat located in a 3 family flat located 5 blocks East of McGraw and in between Cecil and Tarnow Streets. For more information regarding this home please press 3 now.
If you are calling for Nancy, please press the pound key and leave your name and telephone number and I will call you as soon as I can.
Thank you for calling Lakeland Rentals.
If the caller presses one now, this is what they will hear.
7778 Archdale located 1 block east of Tireman and 1 block south of the Southfield Expressway is a cute and cozy three-bedroom bungalow. This home features a bright and cheery kitchen, a finished basement with a wet bar, a fenced in backyard and a garage and rents for $700 a month. This home will be shown on Sunday, June 22 from 2pm until 3 pm.
Please be advised that a $25 application fee, per adult person, is required upon filling out an application, but will be applied to the move in fee once you qualify.
Thank you for calling Lakeland Rentals.
------------------------------------------------------
If the caller presses two now, this is what they will hear.
8254 Wisconsin Street, located 1 block South of Joy Road and 3 blocks East of Wyoming is a cute and cozy 2 bedrooms flat located in a 4 family flat and features a nice size dining room and a huge walk in closet and rents for $500 a month. This home will be shown on Saturday, June 21st from 2pm until 3pm.
Please be advised that a $25 application fee, per adult person, is required upon filling out an application, but will be applied to the move in fee once you qualify.
Thank you for calling Lakeland Rentals.
If the caller presses three now, this is what they will hear.
6127 Chopin located in between Cecil and Tarnow Streets and the corner of Burwell is a cute and cozy furnished one-bedroom apartment and is truly a must see. This home features a sunroom and your own private entrance and rents for $500 a month. This unit will be shown on Monday, June 24th form 6pm until 7pm.
Please be advised that a $25 application fee, per adult person, is required upon filling out an application, but will be applied to the move in fee once you qualify.
Thank you for calling Lakeland Rentals.
Once again the caller gets all the information they need to know.
Notice that I mention a $25.00 non-refundable application fee. This is the fee I charge to run a credit check on the applicant. The credit bureau that I use charges me $12.97 to run a report and sometimes more depending on the type of report I’m requesting. You may charge whatever amount you want for a credit check, (according to your State Law) but be reasonable. I find $25.00 is a fair amount. And you ALWAYS WANT TO DO A CREDIT CHECK!! NO EXCEPTIONS!
Also notice that I say if they qualify it will be applied to the move in fee. YOU do not have to do this. I prefer to do this because it encourages every adult person who will be living in the dwelling to apply. Whereas if you don’t say the application fee will be applied to the move in fee, the main applicant may lie about how many adults will really be living there. But this is entirely up to you.
It is very important that every adult person who will be living in the dwelling be on the application as well as on the Lease /Rental Agreement. NO EXCEPTIONS! Whether they work or not. There are many reasons you do a credit check. Not only to see if their credit is good but also to see if they have any Landlord/Tenant judgments or evictions against them. Plus, it tells you what type of character these people have. If they have rotten credit, they’re not very responsible people. I want to know what type of people I’m renting to.
MAKE SURE THEY ARE COLLECTIBLE Not only do you want to know if your new tenants will be decent people, but you need them to be ‘COLLECTIBLE’. This means someone you can sue. If they don’t make any money and are on Section 8, they are not collectible.
If a tenants has been employed for more than a year, they most likely won’t leave their jobs. They are “collectible”.
Keep this in mind; you are entrusting your home, worth thousands of dollars to a stranger. So screen thoroughly and make sure your tenants are collectible. You can sue them by putting a Judgment on their income tax returns, and their properties, (according to your State Laws).
By having every single adult listed on the application and on the lease it also assures your chances of getting money owed to you. The more people held responsible for back rent or damages the more chances you have of collecting your money through garnishments, or collection agencies, etc.
WORDS AND PHRASES YOU CANNOT SAY If an advertisement states “perfect for couples first starting out”, is it discriminatory?
The answer is YES
It could be a violation because the ad could imply that “couples first starting out are childless and therefore, families with children may feel excluded.
Starter home or first time renters would be a better choice of words.
Which terms are acceptable to describe a prestigious community location of a listed rental?
*Exclusive?
*Gated?
*Private?
*Restricted?
The answer is: Gated is the only word you can use!
If an ad refers to a church or synagogue as a geographical point of reference to help people find your rental property, can that be discriminatory?
Yes. This may be interpreted as recruiting persons of a particular religion at the exclusion of other faiths. You should use words like “Walking distance to shopping”.