Originally posted by @Chris Martin:
Originally posted by @Matt M.:
That was a good read. the author was doing his homework. From the article:
"On average, Opendoor sold the homes for $7,844 more than the company paid for them — but, on 17 occasions, Opendoor has sold a home for less than its purchase price, the review found. That doesn’t necessarily mean Opendoor lost money on a particular deal, however, because it doesn’t account for the fee the company charges sellers when it buys their home. Opendoor itself said it isn’t trying to maximize the gain it sees when it sells.
“The goal’s not to make a lot of money in the resale of the home itself,” PJ O’Neil, Opendoor’s Denver general manager, told BusinessDen. “The fee is really where we make our money.”
As a data point, Opendoor Brokerage LLC organized in NC on 6/15/2017. The Principal Office address matches the property card address, so this is indeed part of the Opendoor operation.
Its not just about what they paid for the home and what they sold it for. Most of their profits come from the fee structure (which they purposely structure differently so the consumer is more confused when trying to compare it to a tradtional sale).
They make a margin off each of these steps:
1. Fair market price (is it really fair market if they use old comps or cherry pick low comps?) they supply the seller with a report of value that is biased for them THE BUYER and the seller accepts it as fact when in fact they should have a Realtor give them a second opinion on what the actual value is. (I have read on this thread that some was offered $45k over what a Realtor said the proeprty comped at. I find that VERY hard to believe as I have seen nothing but the opposite here in Vegas.)
2. They offer slightly less than what they claim to be a Fair Market Price (again making a margin here).
3. They make a margin on their fees that are up to 12% per their own website.
4. The renegotiate repair credits once the offer has been accepted. They may or may not make the repairs before reselling.
5. The markets they focus on tend to be highly appreciating markets, so they make a margin on the appreciation while holding the asset.
To take all the variable out of the equation and know the true cost of convenience do the following:
To make this debate as simple as possible compare 2 things:
1. Net proceeds to seller after selling to an ibuyer like open door, offer paid, or a dozen others.
2. Net proceeds to seller after selling traditionally with a knowledgable Realtor.
If you compare these to things you will see the true "cost of convenience" and can make an informed decision. If option ones gives the seller a check for 300k and option 2 gives the seller 340k the "cost of convenience" is 40k. Then the seller can choose if convenience is worth 40k or not.
ibuyers purposely make the process different than traditional selling so sellers think the "cost of convenience" is lower than it actually is. They do this by using a different fee structure, justifying "fair market offers" with low and old comps. Just cut to the chase and compare the 2 items above.