@Jilliene H. and @Karen Margrave - I see this is an old post, but is a question I get frequently. How to start investing in larger commercial properties? Differences between JV's and GP/LP structures.
Some great answers above - from Jared and Brian above. I'm not going to go into the technical ways to structure syndications, as they change over time. Here's I'll focus on the principles that I feel are most important when raising capital
Here are my definitions/difference between Syndications and JV's:
Syndications: you are pooling money from multiple (accredited investors) to acquire 1 property (generally larger deals). Multiply properties, can be called Funds (more complicated and in my experience harder when starting out).
Joint Ventures: is where 2 or more people come together to partner on a property. The JV doesn't have to be 50/50. You could JV with someone and still raise money in a syndication.
Here's my perspective on raising capital for commercial properties. This is based only on my experience and having been in the game of CRE for 10 years. I've seen many structures, syndicators who are excellent and some who were crooks.
There are 2 main jobs of a syndicator: raising capital and finding opportunities.
The main challenge is- where do you start?
If you have no money- how do you do a deal?
If you have no deal- how do you raise money?
It is a tough position to be in. But, there are ways to manage it.
1. Align yourself (JV if you will) with a successful syndicator who is looking for deal flow. Understand you will be finding deals and doing much of the sweat equity for a small piece of the pie.
2. Find off market deals- and control them. I.E - get them under contract.
3. Understanding the rules of the CRE game is key. If you understand the players and how everyone fits together (great book on this is The Real Estate Game, by William Poorvu) - you'll negotiate from a strong position of power.
The technical ways you raise money has been discussed above.
My focus is always on HNW people who I have a relationship with, or at worst, I'm 1 connection away.
One of the biggest mistakes I see new syndicators make is allowing anyone with money into their deal. Investing in CRE is not always a straight line. And, with an impatient partner, who doesn't have the proper expectations, this can lead to you, the GP/Syndicator having to hand hold your LPs.
The value I bring to my investors is finding the right property, closing on it (raising the money) and then fixing the property (leasing it up, managing it for profit). If I spend my time with LP's, then it takes away from that focus.
Side note- I do provide my LP's monthly or quarterly reports. So it is critical to communicate with them and often.
Here are a few things I feel are worth keeping in mind when syndicating properties:
- Investing starts once you find an opportunity.
- It's not until you get to the next level of investing, where you understand how to raise money properly, that you can start taking advantage of the investing network effect- money attracts deals. Just follow the money, and you will see the best deals.
- Brokers and sellers follow the money- which is why you want to know how to raise capital.
Once you’re on an upward trajectory of finding better deals, it makes it easier to raise money. You can see there’s a network effect- the more money you have/raise, the more opportunities you see and the better these opportunities are. As you become the ‘go-to’ buyer in a market, investors with money, come to you and want to be part of your deals. So, raising money becomes easier.
This is where you see professional investors, who have been at it for years and who have developed a reputation for raising money, closing and delivering returns to their investors are able to make millions each year investing in commercial real estate.
Finding the property is where I start.
But, I understand how to raise capital. And, I'm always talking to prospective investors. So, it's a good thing if you can do this in tandem. Just know, HNW lose interest in syndicators that talk and never have real deals.
You’ll end up with a reputation as someone who puts properties under contract, but never closes.
Success in this business comes down to your ability to raise money effectively and find great properties to close on.
Hope that helps