All Forum Posts by: Thomas Fucci
Thomas Fucci has started 12 posts and replied 42 times.
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
@Michael Quarles, I've nothing against YellowLetters.com, please understand that. I did not know the company offered "hand written by humans". I went to the site a number of times and didn't find it. Will look again.
Uptan,
I apologize for the late response. I'm still bumbling a bit through BP. Just today found where my posts were listed. Yes, please, if you would, send out the intro. Thank you.
Regards,
Thomas
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
@Justin
That was exactly the reason I posed the question. It seems at the core, a bit condescending when it is so obviously a computer trying to mimic a badly written note. People are not stupid. Creative is the key. That goes from the look to the letter content.
Post: Looking for Title Company in Ventura County
- Oxnard, CA
- Posts 43
- Votes 8
Thank you, C. I'm starting to work with Stewart Title. The gal there works with exactly what I am doing with a number of other clients so she is probably going to be the first person I try out. If it doesn't work out, I hope I can reach out again.
Regards,
Thomas
Uptan,
I apologize for the late response. I'm still bubbling about a bit through BP. Yes, please, if you would, send out the intro. Appreciated.
Regards,
Thomas
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
@Jill Dewitt
Brilliant! Already making inquires in Ventura County. Thank you.
Thomas
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
Thank you, Jill. I will follow the link.
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
Originally posted by @Jill DeWit:
1. Make it two pages. Cover page with introduction and second page with purchase offer
Jill how can you send a purchase offer on each Direct Mail you send that is a query about whether they are interested in selling? Or are you basing this on a very focused list that you know are owners in trouble and homes that are distressed? Or two elderly folks in a 100% equity in a 3000 sq ft empty nest with a half acre of land and a pool that's never used? I was going to start with the classic Absentee owners and was hoping to filter it down a bit by type of property and amount of time owned. Any suggestions in this area would be appreciated as I believe this is the key: focusing the direct mail. And that doesn't mean it has to be just one focus. One mailing could go out to the empty nest group, the other to absentee owners etc though that is down the line.
3. Definitely use a mail merge but pay for the right data (Like Corelogic/Realquest)
So do you use a Direct Mail service to do the mailing or when you say Mailmerge are you doing it yourself? And Corelogic/Realquest vs Listsource or YLetters and others?
4. Don't hold back and try to save $ and scrimp. (Your time is valuable.)
Yes my time is valuable, thank you. But my pockets are of little value right now. That will change, no doubt.
There is a lot that goes into it but hopefully that will help!
Hope to hear your response and thank you, Jill
Thomas
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
Originally posted by @Cody Alexander:
@Thomas Fucci two months is a little too long between touches. We recommend hitting each lead every 3-6 weeks. What's your budget? and do you already have the list?
I would like to start by spending $100 every three weeks to work through an overall list of, for sake of discussion, 2,000 absentee owners in a specific county. I know that doesn't get me a lot but if I am consistently putting it out, tweaking the text, I will eventually get a deal and of course any profit that comes from that deal all goes into increasing that $100 to whatever the profit I'm using allows. So that is my budget and that is my schedule. I have not chosen the list yet but I know the filters I believe will be a good start,
Post: Direct Mail; must it always be Yellow?!
- Oxnard, CA
- Posts 43
- Votes 8
@ Cody Alexander: Of course I meant County, not country.